French High Jewelry Maison "Artus Bertrand" Opens First Popup at Lotte Department Store Busan Main Branch

Lotte Department Store Busan Main Branch Presents
High Jewelry with 200 Years of Artisan Heritage
Special Benefits for Popup Opening
Premium Jewelry Case and Complimentary Engraving Services

The Lotte Department Store Busan Main Branch is hosting the first Busan popup store of the French high jewelry maison "Artus Bertrand" on the first floor until March 31, 2026.

Artus Bertrand is a prestigious luxury jewelry brand established in Paris, France in 1803. The maison is renowned for its exclusive production of the "Grand Necklace of the Legion of Honor," France's highest national order, making it an iconic name in the industry.

At the Lotte Department Store Busan Main Branch, customers are browsing the jewelry collection at the popup store of the French high jewelry maison "Artus Bertrand," which is being introduced as Busan's first popup. Provided by Lotte Department Store

For over 200 years, Artus Bertrand has carried on the craftsmanship of the French royal court. Every piece is meticulously handcrafted by skilled artisans at its ateliers in France.

This popup store offers visitors the opportunity to experience the maison's signature collections, which embody the brand's philosophy and aesthetics, all in one place.

The lineup includes the Comedie collection, a modern reinterpretation of classic medals inspired by comedy; Etoile, featuring star motifs symbolizing hope and dreams; the Mini Medal collection, which carries delicate meanings; Enlace, known for its graceful curves; Ruban, expressing the maison's unique grosgrain texture; and Royale, inspired by the romance of 19th-century Paris. These collections represent the essence of Artus Bertrand.

To celebrate the opening of the popup store, special customer benefits are being offered. Customers who make purchases of 1 million won or more will receive a premium jewelry case from the brand, while those who spend 3 million won or more will be eligible for complimentary engraving services on select products, providing a unique and memorable experience.

Lee Seungjoo, Head of the Overseas Fashion Team at Lotte Department Store Busan Main Branch, stated, "We are delighted to introduce Artus Bertrand, a maison with over 200 years of artistic heritage and craftsmanship, to Busan for the first time. We aim to provide a differentiated brand experience for customers who appreciate high jewelry."