Baemin B Mart Launches 'Next-Day Reservation'...Introducing Personalized Grocery Shopping

"Next-Day Reservation" Delivery Service with One-Hour Time Slots

Woowa Brothers, the operator of Baedal Minjok, announced on December 23 that it has launched the "Next-Day Reservation" service at all Baemin B Mart stores, allowing customers to select a one-hour delivery window for their orders.

Traditionally, next-day delivery in the e-commerce industry required customers to place their orders before a cut-off time the night before in order to receive their items the following day. Additionally, it was often difficult to specify an exact delivery time, with delivery windows typically set in broad 2- to 3-hour intervals, making it challenging for customers to predict the precise time of receipt.

With the new "Next-Day Reservation" service, customers can now designate a specific one-hour window to receive their items the next day. This means that regardless of when an order is placed during the day, customers can conveniently plan their shopping for the following day.

If customers use the "Next-Day Reservation" service during Baemin B Mart's operating hours (from opening until midnight), they can receive their orders at their desired time the next day. If they place an order during non-operating hours (from midnight until opening), they can set the delivery time for any preferred time slot on the same day. As before, real-time delivery status can be checked via the app.

Previously, Baemin B Mart extended its operating hours to broaden the scope of quick commerce. Since March, the start time in some regions was moved up from 9 a.m. to 6 a.m. to meet the demand for early morning or dawn grocery shopping. With this service expansion, the company aims to extend its offerings nationwide, not only for "immediate grocery needs" but also for "planned daily shopping."

Lee Hyojin, Head of Commerce at Woowa Brothers, stated, "With the introduction of 'Next-Day Reservation,' our service has evolved beyond instant delivery, allowing customers to plan their grocery shopping according to their preferred schedule. We will continue to introduce innovative shopping experiences tailored to our customers' lifestyles."