[Today’s New Product] Trapiche, Argentina’s Leading Winery, Takes on a New Challenge with ‘DADA’

A Daily Wine Brand Inspired by Dadaism

Kumyang International, a wine importer, announced on December 23 that it will launch ‘DADA,’ the daily wine brand from Argentina’s leading winery Trapiche, in Korea.

DADA is a daily wine brand inspired by ‘Dadaism,’ an art movement of the early 1900s that rejected traditional artistic forms and conventions. The brand targets consumers who enjoy breaking away from stereotypes and seeking new adventures.

The new lineup consists of four varieties: ‘DADA 391 Art Sauvignon Blanc,’ ‘DADA 391 Art White Malbec,’ ‘DADA 391 Art Malbec,’ and ‘DADA 391 Art Cabernet Sauvignon Syrah.’ Each item is crafted with different grape blends, oak toasting, and sweetness levels to emphasize the unique character of each wine.

In particular, ‘DADA 391 Art Sauvignon Blanc’ is Trapiche’s first New Zealand wine, featuring a balanced style of acidity and fruitiness, thanks to the mild climate and sea breezes of the Nelson region. Harvested at dawn to preserve freshness, it stands out with its vibrant aromas of lime and passion fruit. In this way, Trapiche is expanding its portfolio beyond Argentina to various regions around the world, offering consumers a more diverse and captivating wine experience.

A Kumyang International representative stated, “Trapiche, Argentina’s leading winery with over 140 years of history and tradition, has elevated the reputation of Argentine wine worldwide through ‘Iscay.’ We hope consumers will fully enjoy the unique character of each variety through ‘DADA,’ a brand that embodies Trapiche’s expertise in a free-spirited and approachable way.”