Four Sessions Covering AI, Home Appliances, Services, and Design
Expert Panel Discussions Featuring In-House Specialists from Each Field
"The First Look" Event to Unveil Vision Ahead of the Forum
Samsung Electronics will host the "Samsung Tech Forum" at CES 2026, the world's largest home appliance and IT exhibition, to be held in Las Vegas, USA, next month. Through this event, the company aims to strengthen its industry leadership by highlighting the latest industry trends and technologies.
The Samsung Tech Forum will take place over two days, from January 5 to 6 (local time), at Samsung Electronics' exclusive exhibition hall located at Wynn and Encore Las Vegas.
The Samsung Tech Forum will consist of four sessions, covering topics such as artificial intelligence (AI), home appliances, services, and design. Each session will be held in the form of expert panel discussions, featuring internal experts from Samsung Electronics, partners, academia, media, and analysts as panelists.
Samsung Electronics will hold the "Samsung Tech Forum" in Las Vegas, USA, next month to unveil its AI vision and business strategy. Samsung Electronics.
The session titled "Open Ecosystems for Effective AI Services," scheduled for 9 a.m. on January 5, will feature Yoonho Choi, a professional from Samsung Electronics' Digital Appliances (DA) Division, along with CEOs of smart home partner companies. They will discuss smart home technologies that deliver meaningful innovations to everyday life and the importance of collaboration across industries.
At 2 p.m., the session "Security and Privacy in the Age of AI" will bring together security experts, including Baek Sincheol, Head of the AI Platform Center Group at Samsung Electronics, to discuss the importance and principles of security technologies that protect individuals' daily lives.
Following this, at 4 p.m., Salek Brodsky, Executive Director of the Visual Display (VD) Division at Samsung Electronics, and leaders in the TV and entertainment sectors will gather for the session "Redefining the TV Viewing Experience through Streaming Services." They will discuss the vision and outlook for next-generation streaming services such as FAST (free ad-supported streaming TV) and creator-driven channels.
On the following day, January 6, at 1 p.m., Mauro Prcini, Chief Design Officer (President) of the Device eXperience (DX) Division at Samsung Electronics, will join global design leaders to discuss people-centered design transformation through the use of AI, creativity, and new materials.
Samsung Electronics is also set to hold "The First Look" event from January 4 to 7 during CES 2026 in Las Vegas, where it will unveil its AI vision and business strategy.
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