Gangwon Hanwoo Selected as the Nation’s Fifth Premium Hanwoo Brand
Seven Provincial Brands Win Awards in Various Categories
Proving the Highest Quality of Livestock Products in Korea
Gangwon Special Self-Governing Province announced on the 19th that seven local brands of Korean beef and pork from the province won awards at the "2025 Livestock Product Brand Competition," where 28 brands that passed the strict evaluation criteria of the Consumer Citizens' Association competed among more than 800 livestock product brands nationwide. This achievement marks the highest number of awards received by any region in the country.
Gangwon Special Self-Governing Province is seeing seven local Hanwoo and pork brands win awards at the "2025 Livestock Product Brand Competition," where 28 brands that passed the strict screening criteria of the Consumer Citizens' Association among over 800 livestock product brands nationwide competed. Provided by Gangwon Province
The Livestock Product Brand Competition, hosted by the Ministry of Agriculture, Food and Rural Affairs since 2003, is the nation’s most prestigious livestock brand evaluation event. It comprehensively assesses the entire process of production, distribution, sales, hygiene, and safety to select outstanding brands.
According to the detailed results, in the comprehensive category, "Gangwon Gipeunsan Malgeundon" won the top prize, while "Baekdudaegan Handon" received the excellence award, and "Neulpureum Hongcheon Hanwoo" and "Chiaksan Hanwoo" were selected for the encouragement award. In the organic and antibiotic-free category, "Daegwallyeong Hanwoo" was honored with an award.
Notably, "Gangwon Hanwoo," the integrated brand of Gangwon Special Self-Governing Province, was selected as a premium Hanwoo brand, becoming the fifth in the nation to receive this distinction. The premium Hanwoo brand certification is the highest grade, granted to brands that have won the grand prize (Presidential Award) at least three times at the Livestock Product Brand Competition and have demonstrated excellent management in the evaluation. With this latest selection, Gangwon Special Self-Governing Province now boasts two premium Hanwoo brands, including the existing "Hoengseong Livestock Cooperative Hanwoo," solidifying its status as one of the country’s top livestock production regions.
"Gangwon Hanwoo" is a wide-area integrated brand involving 12 cities and counties and over 1,500 farms within the province. Since 2016, Gangwon Special Self-Governing Province has focused on nurturing this flagship brand through the establishment of a stable production base, joint marketing, and systematic quality management. This achievement is especially meaningful as it reflects the results of the province’s mid- to long-term brand development policies and the rigorous quality management efforts of local farms.
The Director of Agricultural Policy for Gangwon Special Self-Governing Province stated, "This award once again proves the excellence and competitiveness of Gangwon livestock products in the nation’s most prestigious brand evaluation," adding, "We will continue to do our utmost to help Gangwon livestock brands expand beyond the national market to the global stage through ongoing quality enhancement and strategic promotion and marketing support."
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