Lotte Mart Partners with Naver Plus Membership... "Zeta Pass" Benefits Now Available

Unlimited Free Delivery for Purchases Over 15,000 Won
Enhanced Freshness and Customer Convenience for Online Grocery Shopping

Lotte Mart announced on December 19 that its online grocery platform, “Lotte Mart Zeta,” introduced grocery delivery benefits to Naver Plus Membership on December 17. Through this partnership, Naver Plus Membership members can use the “Zeta Pass” service, which normally costs 2,900 won per month, free of charge.

“Zeta Pass” is a subscription-based service that offers unlimited free delivery for purchases over 15,000 won. The reservation delivery system allows customers to specify both the delivery day and time slot, minimizing the time products are exposed to room temperature. This ensures that the same fresh quality found in Lotte Mart stores is maintained online. Membership holders also receive an additional 5% discount each week on key new products.

To celebrate the partnership, special promotional products are being offered. For “Zeta Pass” members, “Haengbok Saengsaeng Eggs (Large, 30-count, domestic)” will be available at a special price until December 24. From December 25 to 31, Lotte Mart’s popular private brand product “Yorihada x Jung Jiseon Mokhwa Cotton Sweet and Sour Pork (500g, frozen),” made with a star chef’s recipe, will also be available at a daily special price.

Meanwhile, Lotte Mart Zeta is enhancing its overall delivery and logistics infrastructure to improve the quality of its online grocery service. After launching “Zeta Pass” in August to strengthen the customer experience, the company plans to open a Customer Fulfillment Center (CFC) in Busan next year. By automating operations to increase efficiency and further segmenting available delivery time slots, Lotte Mart aims to enhance customer convenience.

Choi Jiyeong, Head of Online Marketing for Lotte Mart and Super, said, “Lotte Mart Zeta is focused on delivering the highest level of freshness at the time customers want, leveraging the fresh food expertise Lotte Mart has built over the years. Through this partnership with Naver Plus Membership, we will provide more online customers with the same shopping experience as offline stores.”