"Luxury Gourmet Curation at Home"
Customize Your Home Party with Items to Suit Your Taste
How to Host a Home Party for the Year-End Season?
Lotte Department Store Busan Main Branch is introducing a "Year-End Home Party Curation" for the holiday season, allowing customers to enjoy gourmet cuisine and an emotional atmosphere at home, rivaling hotel dining experiences.
As social gatherings are becoming less frequent, small-scale parties centered around family and close friends are gaining popularity, leading to increased demand for private year-end celebrations at home. Reflecting this trend, the Busan Main Branch is offering essential home party items such as wine, desserts, bakery goods, and tableware to help customers make the most of their year-end festivities.
Lotte Department Store Busan Main Branch is hosting Lotte Wine Week until the 25th to celebrate the upcoming year-end season. They offer a variety of wines perfect for home parties and year-end gatherings.
On the second basement floor, the wine shop is hosting "Lotte Wine Week" until December 25. The event features a wide selection of wines, from champagnes and sparkling wines perfect for festive parties to rich red and white wines. Special promotions and limited editions are also available, sure to catch the attention of wine enthusiasts. Customers who purchase over 200,000 won will receive a Lotte mobile gift certificate worth 5%, catering to those looking for year-end gift wines.
The Christmas Market on the first basement floor will be transformed into a practical "gourmet market" from December 19 to 28, offering solutions for customers planning their home party menus. The fermented butter brand "Butter Pantry" will present premium butters and desserts ideal for home baking and brunch. "Harutea," known for its sugar-free blended teas, will offer a tea selection that balances flavor and health, perfect for post-meal tea time.
In addition, sweet dessert brands such as gelato will be available, allowing customers to complete their plating and dessert courses with a high level of quality. The concept is to provide all the necessary menu components in one place. The focus is on introducing new flavor combinations for year-end home parties through trendy brands.
Bakery brands will be selling Christmas cakes topped with an abundance of fresh fruit, with pre-orders available by brand. As the "cake plating certification culture" spreads on social media, the Busan Main Branch has secured a large number of cakes to meet the increased demand, ensuring customers can pick up their cakes on their preferred dates.
On the sixth floor, the "Villeroy & Boch" store will showcase "Christmas Edition Tableware" to elevate the party atmosphere. Holiday patterns in white, red, and green will set the mood for year-end home parties, and the lineup includes plates, platters, mugs, and more.
This year, products with decorative elements such as Christmas Santas and star shapes are gaining popularity, attracting even more customer interest. Since changing just one piece of tableware can transform the party atmosphere, demand for home parties is expected to rise.
Wiho, Head of Sales Planning at Lotte Department Store Busan Main Branch, said, "This year, as more customers are choosing to spend the year-end quietly and elegantly at home, we have carefully prepared home party essentials by category. We hope customers enjoy a special year-end by freely combining wines, desserts, and tableware to suit their tastes."
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