Kim Daehyun, the Second Vice Minister of Culture, Sports and Tourism, Lee Boojin, Chairperson of the Korea Visit Year Committee and CEO of Hotel Shilla, and other key participants pose for a commemorative photo during the opening ceremony of the 2026 Korea Grand Sale, held on December 17, 2025, at Community House Masil in Myeong-dong, Seoul.
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![[Photo] "Korea Grand Sale Kicks Off"](https://cphoto.asiae.co.kr/listimglink/1/2025121713555659698_1765947355.jpg)

