[Photo] Korea's Leading Shopping Festival "Korea Grand Sale"

On December 17, a banner promoting the "2026 Korea Grand Sale" was displayed on Myeongdong Street in Jung-gu, Seoul. The Korea Grand Sale is South Korea's representative shopping tourism festival, launched in 2011 to boost inbound tourism and spending by foreigners during the country's off-peak travel season. It is based on private sector participation across various fields, including airlines, accommodation, shopping, food and beverage, experiences, and convenience services. Notably, this year, the event period has been moved forward to December to allow even more foreign visitors to enjoy its benefits.