Operating Hours Extended to 10:30 a.m. - 2:00 p.m.
Two New "Single Pack" Options Added
Lotteria, the burger franchise brand operated by Lotte GRS, announced on December 17 that it will extend the operating hours of its time-limited discount promotion, "Lia Lunch," by 30 minutes.
In response to the growing trend of "lunchflation" amid high inflation and the increasing popularity of snacking culture that favors convenience foods, Lotteria has decided to expand the "Lia Lunch" operating hours by 30 minutes, now running from 10:30 a.m. to 2:00 p.m.
In addition, Lotteria has broadened the range of discounts and benefits by introducing two new "Single Pack" options to the "Lia Lunch" menu, which previously consisted only of burger sets. The "Single Pack" includes a burger, a cheese stick, two pieces of chicken fillet, and a cola, and is offered at a 21% discount compared to the regular price, reducing the financial burden for customers. The "Lia Lunch" menu lineup now features six types of burger sets-Deriburger, Chicken Burger, Miracle Burger, Lia Square Shrimp Double, Hot Crispy Chicken Burger, and Mozzarella in the Burger Bacon-as well as two types of Single Packs featuring Deriburger and Chicken Burger. During the promotion hours, customers can enjoy a hearty meal at an affordable price ranging from the 5,000-won to 9,000-won range.
A Lotte GRS representative stated, "We have expanded the operating hours and lineup of Lia Lunch to adapt to the changing lunchtime culture so that more customers can enjoy its benefits," adding, "We will continue to provide a variety of benefits and experiences that satisfy our customers."
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