Open Until January 12 Next Year
Over 100,000 Visitors in Just Three Days at April Pop-up
"Metamong's Secret Capsule Mansion" Pop-up at World Mall
Lotte Department Store announced on December 17 that it will open a Pokemon Winter Pop-up Store at Lotte Town Jamsil from December 19 to January 12 next year, unveiling new products for the year-end season. Targeting the "capsule toy" craze, the Jamsil pop-up will feature a wide variety of items available for the first time at this location.
A view of the Metamong Time Capsule pop-up store on the 1st floor of Lotte World Mall in Jamsil last April. Provided by Lotte Department Store.
The "Pokemon Town 2025" pop-up held around Jamsil World Mall last April drew explosive popularity, attracting over 100,000 visitors within just three days of opening. Products that sparked collectors' desires, such as "capsule toy keyrings," received enthusiastic responses, with more than 4,000 people lining up daily for the opening. In response, the upcoming winter Pokemon pop-up plans to expand its popular product lineup by about 80% and introduce new "original" items available exclusively in Korea to capture customers' attention.
On the first floor atrium of Lotte World Mall, the "Metamong's Secret Capsule Mansion" pop-up will be held. Inside the 330-square-meter "Capsule Mansion," visitors can enjoy various photo zones and "capsule toy" products. The pop-up will showcase around 180 different products, ranging from items that caused a "buying rush" as they were only available at the "Pokemon Capsule Station in Busan" pop-up, to "Pokemon Store Original" products.
There will also be products linked to the Kakao emoticon "Soft and Squishy Metamong's Day," which was released on December 16. Holiday limited-edition goods and seasonal items such as the 2026 calendar and diary, available only during the year-end and New Year period, will also be offered. Additionally, the "Pokemon Bonus Challenge" lucky draw event will reward customers who make purchases above a certain amount with popular products on a first-come, first-served basis each day.
At Trevi Square on the basement level 1 of the Jamsil main building, a dedicated space for Pokemon card game fans, "Pokemon Card Shop in Jamsil," will be introduced. New products such as the latest expansion pack "Inferno X" and "Original Play Mat" will be available. To make it easy and fun to experience Pokemon cards, the shop will also offer interactive content such as card game-themed exhibitions and mini-games. Furthermore, visitors to the "Pokemon Card Shop in Jamsil" will receive an "original postcard" for free on a first-come, first-served basis each day, while participants in the mini-games will receive an "original clear file."
Jeon Yuna, Chief Buyer of the Kids Team at Lotte Department Store, stated, "Thanks to the overwhelming support for the previous pop-up, we have strengthened our product lineup for this winter's pop-up to offer even more collectible goods. Especially with various interactive experiences prepared for the year-end outing season, we hope you can create special year-end memories with Pokemon."
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