City Hall and Districts Recognized for Execution Performance
Securing an Additional 750 Million Won in National Funding
Daejeon City received a "B" grade in the "Outstanding Local Governments for Consumer Coupon Execution to Restore Livelihoods" evaluation conducted by the Ministry of the Interior and Safety, securing an additional 750 million won in national funding.
This evaluation was conducted nationwide to comprehensively assess the execution results and overall management of the consumer coupon program for livelihood recovery. The assessment focused on: ▲ performance in distributing consumer coupons, ▲ performance in expanding coupon usage and participating merchants, ▲ efforts to improve convenience in applying for and distributing coupons, ▲ promotional achievements, and ▲ discovery and dissemination of best practices.
As a result of the evaluation, both Daejeon City and its districts achieved outstanding results. ▲ Daejeon City received a "B" grade and secured 300 million won, ▲ Seo District received an "A" grade and secured 200 million won, ▲ Daedeok District received a "B" grade and secured 150 million won, and ▲ Yuseong District received a "C" grade and secured 100 million won, resulting in a total of 750 million won in additional special grants.
To date, Daejeon City has achieved a high application rate by establishing a rapid distribution system, including forming a dedicated task force. Efforts such as strengthening online and offline guidance to enhance citizen engagement and managing and expanding participating merchants with a focus on local small businesses contributed to the city's strong performance in this evaluation.
In addition, a total budget of 400.1 billion won was recirculated into the local economy through this project, rapidly boosting consumption in sectors closely tied to daily life such as traditional markets, neighborhood businesses, and restaurants. This has contributed to the recovery of local consumption and revitalization of the regional economy.
In particular, the program was designed to encourage short-term use, immediately generating effective demand and delivering tangible results in helping small businesses recover sales and invigorating commercial districts overall.
Daejeon City also focused on maximizing the recirculation effect within the local economy by encouraging spending at local merchants and systematically monitoring usage throughout the consumer coupon program.
The additional 750 million won in national funding secured this time will be reinvested in future projects to revitalize the local economy, with plans under review to focus on supporting small businesses and implementing citizen-centered economic policies.
Lee Jangwoo, Mayor of Daejeon, stated, "The results of this Ministry of the Interior and Safety evaluation show that the consumer coupon program was not just a cash handout, but a policy tool Daejeon City actively used to boost the local economy. We will continue to swiftly implement policies that directly stabilize livelihoods and restore the regional economy so that both citizens and small business owners can feel the impact."
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