Gangwon Tourism Organization: "Over 400 Participants Ran Through the Snow" as Snowathlon Concludes Successfully
Unique Course Receives High Praise as Participants Run Along 2018 Winter Olympic Venues
Gangwon Tourism Organization (CEO Choi Sunghyun) announced on December 15 that the 2025 Snowathlon, held on the 13th at the Winter Olympic Stadium area, successfully concluded with the participation of over 400 people from across the country.
Gangwon Tourism Organization (CEO Choi Sunghyun) is hosting the 2025 Snowathlon, held on the 13th at the Winter Olympic Stadium area. Provided by Gangwon Tourism Organization
This event was promoted as part of the Gangneung Olympic Legacy Zone Tour Product Development and Operation Project, which is a component of the tourism hub city development initiative. In addition, as a major event for the "2025-2026 Visit Gangwon Year," it contributed to promoting the attractions of Pyeongchang, the travel destination of the month, and Gangwon Special Self-Governing Province nationwide.
In particular, the course connecting the Ski Jumping Center, Cross-Country Center, and Biathlon Center offered participants a unique experience of running through the very sites that captured the excitement of the 2018 Winter Olympics, earning high praise from attendees.
The Snowathlon presented a new model for utilizing Olympic heritage as high value-added sports tourism content, going beyond its role as a mere sports symbol. Through this event, the potential for developing diverse tourism products utilizing Olympic facilities was demonstrated.
Gangwon Tourism Organization (CEO Choi Sunghyun) held the 2025 Snowathlon on the 13th at the Winter Olympic Stadium area. Provided by Gangwon Tourism Organization
Choi Sunghyun, CEO of Gangwon Tourism Organization, stated, "The emotional experience of running through the snowy landscape of Pyeongchang, reminiscent of a white winter wonderland, brought great satisfaction to the participants," adding, "We will continue to develop tourism products to establish Gangneung, Pyeongchang, and Gangwon Special Self-Governing Province, the host regions of the Winter Olympics, as premium sports tourism hubs."
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