The Secret of the Swedish Royal Family... 'Hastens' Lands at Lotte Department Store Busan Main Branch

Pop-up of Swedish Royal Family's Bed Brand Hastens Opens on AvenueL M Floor
Four Signature Models Reflecting Brand Philosophy
One-on-One Consultations with Expert Consultants at the Experience Store

Hastens, the bed brand chosen by the Swedish royal family, has opened a pop-up store at the Lotte Department Store Busan Main Branch.

On December 11, the Lotte Department Store Busan Main Branch strengthened its premium home interior lineup by opening a pop-up store for the Swedish premium bed brand Hastens on the M floor of AvenueL.

A customer browsing products at the Hastens store on the M floor of Lotte Department Store Busan Main Branch AvenueL. Provided by Lotte Department Store

Founded in 1852, Hastens is a brand with a rich history and tradition, renowned for using only the finest natural materials such as horsehair, wool, and pure cotton, and for its reputation for 100% handcrafted production by skilled artisans. Since 1952, the brand has supplied beds to the Swedish royal family, earning recognition for its outstanding quality and building a prestigious reputation.

This pop-up store at the Lotte Department Store Busan Main Branch is centered around customer experience. The store’s interior and spatial design, infused with Hastens’ signature style, offer a unique and differentiated atmosphere. In particular, customers can receive personalized model recommendations through one-on-one consultations with expert consultants, who analyze each individual's body type, sleep patterns, and lifestyle.

During the pop-up event, visitors can experience four representative models that showcase Hastens’ cutting-edge technology, each carefully selected for the occasion. Among them, the high-end 'dremer' model, launched to commemorate the brand's 170th anniversary, stands out as a highlight.

This model, created in collaboration with world-renowned designer Ferris Rafauli, delivers the highest level of sleep experience that Hastens pursues in terms of detail, materials, and durability. In addition, a range of premium bedding items that can complete the bedroom space will also be showcased during the pop-up period.

Han Jeonghee, Head of Lifestyle at Lotte Department Store, commented, "Through the global premium brand Hastens pop-up, we are providing customers in the Busan region with a space and experience to enjoy world-class sleep culture," adding, "We will continue to strengthen our lineup of differentiated brands to offer customers a refined lifestyle."