"Another Breakout on U.S. Black Friday"... APR's Medicube Sales Up 30%

Key Sales Indicators Triple Year-over-Year Across Major Online and Offline Channels
Zero Pore Pad Ranks No. 1 in Amazon Category

APR announced on December 10 that it achieved record-breaking results during the United States' largest year-end discount event, Black Friday.

During this event, APR's brands "Medicube" and "Aprilskin" performed particularly well. These brands grew more than threefold year-over-year across major U.S. online and offline channels. This achievement reflects the combined sales from key online platforms such as Amazon, TikTok Shop, and the official online store, as well as offline channels including Ulta Beauty.

Among these channels, Amazon stood out with exceptional results. The Amazon Black Friday event, which began on November 20 and concluded with Cyber Monday on December 1, saw Medicube products place four items in the top 10 and seven items in the top 50 best sellers within the "Beauty & Personal Care" category. The synergy between online channels and offline branding efforts, such as the New York pop-up store and entry into Ulta Beauty, is believed to have significantly boosted promotional exposure and driven rapid sales growth.

In particular, Medicube's "Zero Pore Pad" maintained the number one position in both the "Beauty & Personal Care" and "Skincare" categories on Amazon throughout the event. The "PDRN Pink Collagen Gel Mask," which gained popularity through social media challenges, also generated a strong customer response and contributed to the growth of the skincare product lineup. Other key skincare products-including Collagen Gel Cream, Collagen Night Wrapping Mask, PDRN Pink Peptide Ampoule, and Deep Vita C Capsule Cream-also ranked high in major Amazon categories.

This positive trend continued at Ulta Beauty, a leading U.S. beauty specialty retailer. Medicube, which entered Ulta Beauty stores in August, saw sales increase by approximately 30% during the event held from November 25 to December 1 compared to the previous month's pre-event period. An APR representative stated, "We continue to achieve steady growth across major U.S. distribution channels, breaking our Black Friday sales records every year," adding, "We will further expand the influence of K-beauty in the global market and continuously strengthen our competitiveness in the skincare sector."