Hana Financial Wins 2025 Consumer Award for "Hana The Next Home Pension"

18th "2025 Consumer Awards" Hosted by the Korean Consumer Society
Winner of the "Financial Solution Innovation Award"
Korea's First Private Home Pension Model for Homes Over 1.2 Billion Won
Bridging the Gaps Left by Existing Public Pension Systems

On the 5th, at the Four Seasons Hotel Seoul, Namgung Won, CEO of Hana Life Insurance (center), is taking a commemorative photo with Yoo Hyunjung, Co-Chair of the Korean Consumer Studies Association (left), and Ahn Heekyung, Co-Chair of the Korean Consumer Studies Association (right). Hana Financial Group

Hana Financial Group announced on December 8 that its "Hana The Next Home Pension" received the "Financial Solution Innovation Award" at the 18th "2025 Consumer Awards" ceremony held at the Four Seasons Hotel in Seoul on December 5.

Now in its 18th year, the Consumer Awards are considered the most prestigious honors in the domestic consumer sector. Since 2007, the Korean Consumer Society has annually selected and awarded outstanding domestic and international companies or organizations that have made significant contributions to consumer welfare, rights, and customer happiness.

This year, seven companies were recognized for their outstanding achievements in various fields, including consumer rights protection, service innovation, social responsibility, and sustainable management. "Hana The Next Home Pension" was selected for the "Financial Solution Innovation Award" as the first private home pension model in Korea for homes valued over 1.2 billion won. It was highly praised for significantly expanding financial accessibility for the senior generation, who were previously excluded from public pension coverage, thereby enhancing income stability and financial inclusion for retirees.

"Hana The Next Home Pension" allows seniors who own homes valued over 1.2 billion won but lack sufficient cash flow to receive pension payments for life while continuing to live in their current residence without having to move.

Notably, even after the policyholder passes away, the rights to the home and the pension are automatically transferred to the spouse, enabling the surviving spouse to continue living in the home and receiving pension payments until their own death. This addresses both residential stability and the risk of income loss for middle-aged and older adults.

Additionally, "Hana The Next Home Pension" was recognized for its innovation and social value as a private home pension product, and was designated as an innovative financial service by the Financial Services Commission in December of last year. The product is structured as a non-recourse loan limited to trust-owned homes, meaning that after both spouses pass away and the home is sold, heirs are not liable for any shortfall. Any remaining assets after the sale of the home are inherited by the heirs, providing peace of mind for users.

Namgung Won, CEO of Hana Life Insurance, who attended the event, stated, "It is meaningful that Hana The Next Home Pension, developed by leveraging Hana Financial Group's capabilities to provide a successful retirement solution for the senior generation, received such high recognition at the Consumer Awards." He added, "Starting with Hana The Next Home Pension, we will continue to focus all our efforts on providing inclusive senior financial models that prioritize 'the sustainability of life, not the size of assets.'"