What Happens When We Rely Too Much on AI?... Yeungnam University Wins Grand Prize at Audience Media Awards Contest

Students from the Department of Media Communication at Yeungnam University (President Choi Oechul) have won the Grand Prize at the '2025 Audience Media Awards Broadcasting Video Contest.' The contest was hosted by the Korea Communications Commission and organized by the Korea Foundation for Audience & Media. This year, a record-high 390 entries were submitted, making it the most competitive edition to date.

The awards ceremony was held on the 20th at the Gyeonggi Audience Media Center. The Yeungnam University students participated in the category for video works already broadcast on TV and received the highest evaluation, earning the honor of the Grand Prize.

(From left) Jimin Lee, Dasom Kim, Sinok Cho, Gayun Kim, students of the Department of Media Communication, Yeungnam University

The Grand Prize-winning video, "Between 0 and 1," was produced by the "Sequence" team, consisting of students from the 2022 class of the Department of Media Communication at Yeungnam University (Dasom Kim, Jimin Lee, Shinok Cho). The video explores concerns about how excessive reliance on artificial intelligence (AI) affects human emotions and judgment. Regarding the intention behind the project, Dasom Kim of the Department of Media Communication said, "Although modern society utilizes AI in all aspects of life, I wanted to reflect on the unique value of humans as autonomous agents capable of making their own choices and judgments."

This award is especially meaningful because, in addition to technical excellence, the work was highly regarded for effectively conveying its message and addressing the growing social significance of AI proliferation.

Jimin Lee said, "I am delighted that our message was recognized, not just the high quality of the video. In an era overflowing with AI-generated content, it is even more meaningful that we were recognized for creating a video on a theme that only humans can realize. I would like to thank Gayun Kim and Dakyung Hyun, who participated in the project, Professor Joongheon Lee for his guidance throughout the production process, and everyone who supported us."