As polarization intensifies in the corporate insurance agency (GA) market, Shoem Insurance, launched by the advertising agency Shoem in February, is drawing attention for its innovative telemarketing (TM)-based sales model that incorporates artificial intelligence (AI) technology.
Shoem Insurance accelerated the establishment of its sales system by appointing Kang Kyungjun, a new CEO and insurance and marketing expert who led innovations in driver insurance during his 34-year tenure at DB Insurance, in July. Kang, who previously served as Head of Automotive Operations and Head of Direct Business, as well as Executive Vice President of New Business at DB Insurance, joined Shoem Insurance after recognizing the company's significant growth potential in the expanding internet sector.
Under CEO Kang’s leadership, Shoem Insurance is rapidly scaling up. Including its exclusive agency, Samsung Partners Agency, the company now operates a telemarketing organization with approximately 200 seats at locations such as the Gasan Center and Seoul Central Center. Shoem Insurance plans to expand to 250 seats this year and roll out a nationwide “hybrid (TC)” channel that combines phone and face-to-face sales. CEO Kang emphasized that ensuring efficiency and a profitable structure is the top priority over expansion, and stated that the company will focus on solidifying its foundation through step-by-step growth. In addition, to ensure sales stability, the company is building a structure to jointly utilize external databases through collaborations with home shopping channels and insurers, as well as leveraging Shoem’s own database.
Shoem Insurance positions the “use of AI technology” as its core competitive edge. The company is currently developing its own AI-based statistical system and automatic script generation tool. Managed AI will be introduced for script validation, early detection of problematic contracts, and marketing tool development. Shoem Insurance has also completed a user-centric in-house call recording system that incorporates on-site feedback. CEO Kang highlighted Shoem’s strength in securing databases by utilizing accumulated internet data and emphasized that, although a latecomer, the company will build a competitive, agile, and lightweight sales organization through a simple and fast AI-based system.
CEO Kang underscored the sustainability of the TM channel, stating, “TM remains a powerful channel and is evolving by integrating with chatbots and mobile platforms.” He defined a “sustainable database” as a high-quality database, and assessed that databases of customers in their 30s and 40s, who can maintain long-term relationships, are particularly valuable. Finally, CEO Kang expressed his ambition to combine “organization and customers” with AI technology to create a “GA model that is lightweight in structure but strong in substance.”
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