Korea Media Rating Board Launches Campaign to Promote Parental Controls on OTT Platforms

Online and Offline Campaign Runs Until December 12
TVING, Wavve, Coupang Play, and Others Join

Participants are taking a commemorative photo after signing the agreement at the joint cooperation declaration ceremony between the Korea Media Rating Board and self-rating classification businesses to strengthen youth protection on OTT platforms. Photo by Yonhap News

The Korea Media Rating Board announced on November 20 that, together with OTT service providers such as TVING, Wavve, and Coupang Play, it will conduct the "OTT Protection Mode: ON!" campaign until December 12. The campaign aims to widely promote parental control features that help prevent children and adolescents from being indiscriminately exposed to content rated "Restricted for Youth" and to enable parents to effectively manage their children's access to content.

Parental control features include "Kids Profiles," "Age-Based Viewing Restrictions," and "Lock Functions," which allow parents to monitor what their children are watching, block specific content, or set access only to age-appropriate content.

The campaign will be carried out both online and offline. Online, the official website and social media channels of the Korea Media Rating Board will provide information on how to check content ratings and details, as well as how to set up parental controls, with prizes offered to event participants. Offline, four educational sessions will be held for parents of infants and young children in collaboration with childcare support centers in the Busan area.

OTT platform operators such as TVING, Wavve, Coupang Play, Watcha, U+TV, and Weverse will also participate by producing promotional content to introduce their own parental control features and by helping to expand the campaign's reach.

Baeongjae Kim, Chairperson of the Korea Media Rating Board, emphasized, "Setting up parental controls is not a choice but a necessity."