Goheung Mall to Operate Promotional Booth at Seoul Cafe Show

Membership Registration Event and Four Award-Winning Recipes from the Recipe Project to Be Showcased

Goheung Mall, the official online direct shopping platform for agricultural, marine, livestock, and specialty products operated by Goheung County (Governor Gong Youngmin) in South Jeolla Province, announced that it will run a promotional booth at the "2025 Seoul Cafe Show" held at COEX in Seoul from November 19 to 22. The booth will feature dessert tasting events using Goheung’s specialty products and a membership sign-up event.

This Goheung Mall promotional booth will serve as a space for promotion and hands-on experiences, introducing the excellence and new application value of Goheung’s agricultural and marine specialty products to cafe and food & beverage industry professionals from across the country, as well as to the general public.

Online agricultural, marine, livestock, and specialty products direct shopping mall poster of Goheung County. Provided by Goheung County

In particular, this year’s event will feature a special tasting session where visitors can sample award-winning desserts from the "Goheung Mall Product Recipe Project" on site, which is expected to draw significant attention. The tasting menu includes Goheung Sunset Panna Cotta, Nut Yuzu Butter, Goheung Monttang Tiramisu, and Yuzu Sugum Yakgwa, all developed using local agricultural and marine products such as Goheung yuzu, rice, and pomegranate.

An official from the county’s Agricultural Policy Division stated, "The Seoul Cafe Show is the optimal platform to effectively showcase the appeal of Goheung’s agricultural and marine products, as it attracts not only domestic and international buyers but also a large number of young consumers. Through this tasting event and booth operation, we expect to widely promote the competitiveness of Goheung’s specialty products and achieve two outcomes: expanding Goheung Mall membership and broadening sales channels."

Meanwhile, during the event period, Goheung Mall plans to strengthen communication with visitors both on- and offline by running various participation programs, including an on-site membership sign-up event and a social networking service (SNS) authentication event.