Contribution to Small Business Funds and Partnership with the Foundation for Working Together
KakaoPay announced on the 17th that its small business mutual growth campaign, "Together for a Long Time," has received a commendation from the Chairman of the Small Enterprise and Market Service.
At the Small Enterprise and Market Service Seoul Regional Headquarters in Mapo-gu, Seoul, Lee Yoongeun, Head of ESG (Environment, Social, and Governance) Council at KakaoPay (right), and Lee Jungwook, Director of the Seoul Headquarters of the Service, are taking a commemorative photo at the award ceremony hosted by the Chairman of the Small Enterprise and Market Service. KakaoPay
"Together for a Long Time" is KakaoPay's flagship small business mutual growth campaign, run in partnership with the Foundation for Working Together since 2023.
Through the "Together for a Long Time" support program, KakaoPay helps small businesses expand their sales channels both online and offline.
Since 2023, the company has operated a "Together for a Long Time" pop-up store every year. In June of last year, it established an online mall dedicated to small business brands.
This year as well, pop-up stores were opened in high-traffic department stores and popular commercial districts, including Hyundai Department Store in Pangyo, Seongnam, IFC Mall in Yeouido, Yeongdeungpo-gu, Seoul, and Seongsu-dong.
By operating offline pop-up stores and the online mall a total of nine times, the company has connected 264 small business brands with approximately 250,000 consumers.
KakaoPay fully waives all entry fees for both offline pop-up stores and the online mall in order to minimize the economic and time burdens associated with developing sales channels for small businesses.
Beyond supporting sales channels, the company also runs programs to strengthen business management capabilities and enhance self-sufficiency.
It provides business capacity-building education, ranging from essential financial training such as tax and accounting for small business owners to branding and content marketing education.
Even after the pop-up stores end, KakaoPay supports promotional activities to help small business brands independently expand their sales channels.
When producing campaign videos for "Together for a Long Time," small business products are featured and given opportunities to appear. The company also supports the production of "Long Interview" content, which highlights brand stories.
Lee Yoongeun, Head of ESG (Environment, Social, and Governance) Council at KakaoPay, stated, "We will continue to expand our support in various ways to create an environment where small businesses can develop self-sufficiency and achieve steady growth, rather than limiting our efforts to one-time assistance."
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