Goheung County Successfully Concludes Urban Regeneration Craft Beer Festival "Goheung Beerak"

Showcasing New Tourism Content Blending Local Resources and Culture
Demonstrating the Potential of Urban Regeneration

Goheung County in South Jeolla Province (Governor Gong Youngmin) announced that the urban regeneration craft beer festival "Goheung Beerak (Beer 樂)," held from November 7 to 8 near the Goheung Traditional Market at the local craft beer brewery area in Goheung-eup, concluded successfully with enthusiastic participation from more than 3,000 local residents and tourists.

This festival, centered around the craft beer brewery, which serves as the core hub of the Goheung-eup Urban Regeneration New Deal Project, showcased new tourism content that blended local resources and culture, demonstrating the potential of urban regeneration.

The urban regeneration craft beer festival "Goheung Beerak (Beer 樂)" held near Goheung Traditional Market in Goheung-eup, at the local craft beer brewery area, concluded successfully with enthusiastic responses from local residents and tourists. Provided by Goheung County

The opening ceremony, "Color Bomb," marked the start of the festival, with local residents and tourists of all ages joining together to toss colorful powder, creating a festive atmosphere. The site was filled with vibrant energy, enhanced by music and lighting, and received an enthusiastic response from participants.

At the brewery area, the "On Canvas" activity program invited children and families to unleash their creativity. Participants painted on a giant canvas to complete a collaborative mural, adding to the festival’s enjoyment with a hands-on family experience.

The "Colorful Brew Garden," set up around the brewery, operated as an unlimited craft beer tasting zone and gained great popularity among visitors with its lighting and ambiance inspired by Goheung’s natural colors. For an entry fee of 10,000 won, participants received a 5,000-won Goheung Love Gift Certificate in return, enjoyed unlimited craft beer tastings, received a free Color Bomb T-shirt, and had access to prize events and other benefits, resulting in high satisfaction.

The "Byeolbyeol Market" and "Byeolbyeol Night Market," operated by the Goheung Village Management Social Cooperative and the Goheung Traditional Market Merchants Association, were collaborative events involving local residents and small business owners, further boosting the local economy alongside the festival.

This event was a participatory urban regeneration festival created by local artists, startup teams, merchants, and residents, realizing the vision of a "cultural space where people linger."

Gong Youngmin, Governor of Goheung County, stated, "This was a meaningful festival that connected urban regeneration with local culture," and added, "We will continue to support residents so they can enjoy culture in their daily lives."