Gyeonggi Province Achieves $49 Million in K-Beauty Export Consultations in Vietnam

Gyeonggi Province and Kintex Co., Ltd. held the "2025 K-Beauty Expo Vietnam" at the SECC Exhibition Center in Ho Chi Minh City, Vietnam, from the 30th of last month to the 1st of this month, achieving export consultation results worth 49 million dollars.

Gyeonggi Province supported participating companies by covering booth participation fees, interpretation costs, and transportation expenses. In addition, it provided various opportunities to help companies develop export channels, such as discovering buyers, post-event management, and collaborating with KOTRA.

In particular, this event was held simultaneously with the "Saigon Beauty Show," the largest beauty exhibition in Vietnam, attracting significant attention from local attendees.

Gyeonggi Province and Kintex Co., Ltd. held the "2025 K-Beauty Expo Vietnam" at the SECC Exhibition Center in Ho Chi Minh City, Vietnam, from the 30th of last month to the 1st of this month. Provided by Gyeonggi Province

More than 10,000 local consumers and buyers visited the expo, and over 20 influencers participated in K-Beauty events and experienced K-Beauty brands.

During the expo, one-on-one export consultation meetings were held with buyers invited by the KOTRA Ho Chi Minh Trade Center, resulting in 49 million dollars in export consultations and 18 million dollars in contract negotiations.

Eom Kiman, Director of the Bio Industry Division of Gyeonggi Province, stated, "Vietnam serves as a key hub in the Southeast Asian market and holds significant strategic value for driving the growth of K-Beauty. Gyeonggi Province will continue to provide innovative and sustained support for overseas market development so that local beauty SMEs can grow into strong, globally competitive companies."