PersonaAI Emerges as a Next-Generation Key Player Leading the Physical AI Era

As the era of Physical AI gains momentum, the utility of AI engines is rapidly coming to the forefront. PersonaAI, which possesses a range of proprietary AI models such as the Large Action Model (LAM), Vision Language Action Model (VLA), voice and natural language models, and sLLM, has been making significant strides in the field of Physical AI since being selected as a "2025 Preliminary Unicorn" by the Ministry of SMEs and Startups. The company is solidifying its position as a next-generation specialist in the industry.

In October, PersonaAI once again demonstrated its capabilities by winning third place in the AI Solutions category at the Gen AI Competition, an international event held in Beijing. This follows its performance at a U.S. competition the year before last.

SONA, a compact model quantized up to 2B that operates without internet or GPU, was showcased at CES 2025 with its video/image generation and language model capabilities, earning an Innovation Award. The company has since partnered with numerous global firms to commercialize its technology. PersonaAI supplies core technologies across a variety of applications, including AI PCs and laptops, AI servers, semiconductors, humanoids, industrial robots, and medical devices. Leveraging its proprietary engine, the company continues to expand its AI ecosystem, aiming to become a leading on-device AI model company at the heart of Physical AI.

The SONA model, which serves as the "brain" within robots, enables the realization of "AI agent robots" that can understand situations and make autonomous decisions based on spoken language. Its ability to operate without a GPU is accelerating its adoption. The company has been launching products in collaboration with global robotics companies, and is introducing new AI-embedded semiconductors equipped with NPUs, as well as new AI PC products for conventional computers. As these innovative products are registered for public procurement, they are expected to have a significant impact across the market.

PersonaAI's key differentiator lies in its "rapid scalability centered on proprietary AI engines." By organically connecting a wide range of devices that define the Physical AI era through its proprietary AI engine, the company provides immediate productivity, stability, and efficiency benefits to both hardware providers and end customers.

The company also demonstrates clear strengths in security and cost. On the security front, it applies on-device inference and privacy-preserving architectures, ensuring that sensitive data is not transmitted externally. In terms of cost, its core AI engine is deeply integrated into products and systems, so even as usage increases, there are no additional licensing fees or per-call charges, resulting in outstanding cost competitiveness.

These differentiators are evident in the company’s strategic partnerships and broadening collaborations with leading domestic and international hardware companies. Additionally, PersonaAI is contributing to the establishment of industrial standards and the development of the ecosystem at the national level by participating in government-led Physical AI strategies, including receiving an appointment certificate from the Ministry of Science and ICT and being named a member of the Physical AI Planning Committee.

Yoo Seungjae, CEO of PersonaAI, stated, "Physical AI is the future weapon that will drive explosive growth in Korea’s industry. Receiving the Stone Tower Order of Industrial Service Merit this year has given me a greater sense of responsibility, and I will do my utmost to advance Physical AI. Based on this, we will further accelerate our business across all areas of Physical AI and expand into global markets."

He added, "With our proprietary AI engine, which offers both versatility and scalability, we will help customers accelerate product development and ensure reliability in the field. Next year, we will enter the global market on a large scale with our partners, further strengthening our leadership in Physical AI both domestically and internationally."