The 890,000 Won Jacket Picked by 'Sold-Out Man' Lee Jae-yong... What About Chung Eui-sun's Vest?

Lansmere Blouson by Samsung C&T Fashion Group... 890,000 Won

The fashion choices of Samsung Electronics Chairman Lee Jae-yong during the 'chimaek gathering' with Nvidia CEO Jensen Huang and Hyundai Motor Group Chairman Chung Eui-sun on October 30 have become a hot topic online.

From 7:30 p.m. for about 70 minutes on October 30, CEO Jensen Huang, Chairman Lee, and Chairman Chung met at a chicken restaurant in Samseong-dong, Gangnam-gu, Seoul. The menu was reportedly chosen by CEO Huang himself, as he wanted to experience Korea's chimaek culture. The fashion of the business leaders also drew attention during the meeting.

Samsung Electronics Chairman Lee Jae-yong is greeting attendees at the Nvidia GeForce Gamer Festival held at COEX in Gangnam-gu, Seoul on the 30th. 2025.10.30 Photo by Jo Yongjun

In particular, Chairman Lee Jae-yong's outfit, which often attracts attention for the items he wears, stood out. On this day, Chairman Lee wore a faux suede blouson from 'LANSMERE,' the premium line of Galaxy by Samsung C&T Fashion Division. The jacket is currently being sold at 836,600 won, a 6% discount from the original price of 890,000 won, on SSF Shop, the official online mall of Samsung C&T Fashion Division. The color is known as ash.

Chairman Lee also wore a LANSMERE product during his business trip to Abu Dhabi, United Arab Emirates, in February last year, and a 'Beanpole Golf' padded vest during his 2022 business trip to Vietnam. After photos of these outfits were released, they became the subject of much attention and quickly sold out, creating what is known as the 'Lee Jae-yong effect.'

Samsung Electronics Chairman Lee Jae-yong (from left), Jensen Huang, CEO of Nvidia, and Hyundai Motor Group Chairman Chung Eui-sun are greeting each other after finishing a 'chimaek' gathering at a chicken restaurant in Samseong-dong, Seoul on the evening of the 30th. 2025.10.30 Photo by Jo Yongjun

Chairman Chung Eui-sun wore a goose down vest from the Italian luxury brand Brunello Cucinelli. The product is known to be priced between 5 million and 6 million won.

CEO Jensen Huang completed a casual yet sophisticated look by wearing a short-sleeved T-shirt from Burberry.