FixUp Accelerates Expansion of Asian Marketing Network

From consumer review platforms in China to regional advertising focused on offline stores in Japan, domestic digital marketing company FixUp is accelerating the expansion of its Asian marketing network.

FixUp, which provides integrated marketing services based on advertising technology, has recently enhanced its brand-customized marketing systems on major local platforms in the Chinese market, including Xiaohongshu, Douyin, and Dianping. Building on this, the company is expanding its business beyond B2C into the B2B sector.

The company explained that it operates sophisticated advertising strategies tailored to the nature of the content and user characteristics, based on detailed algorithm analysis of these platforms. Through this, FixUp has established marketing structures suited to the unique features and objectives of each platform, moving beyond simple experiential content.

For Xiaohongshu, marketing is focused on product reviews and emotional branding, while Douyin emphasizes conversion-driven short-form performance advertising. On Dianping, the company is concentrating on region-based exposure and review acquisition centered on offline stores.

A FixUp representative stated, "Not only are we utilizing local platforms in China, but we are also directly producing and managing various formats of content-including influencer and product trial groups-to strengthen connections with brands."

FixUp handles the entire process in-house, from advertising content planning and production to platform management and data-driven performance analysis. This approach enables brands to achieve organic exposure and engagement in the Chinese market.

In practice, FixUp has established a content distribution network and influencer pool centered on major Chinese cities, and is currently running customized B2B campaigns for corporate clients based on this network.

Building on its achievements in China, FixUp is also accelerating its entry into the Japanese market. The company plans to launch advertising campaigns in Tokyo and Osaka starting in the fourth quarter of 2025, and is simultaneously working to establish a localized marketing platform to support Korean brands entering Japan.

FixUp is developing a collaborative framework between influencer networks and advertising media targeting the Japanese market, and is also focusing on devising content strategies optimized for local consumers.

Meanwhile, FixUp is a digital marketing specialist established in 2024, currently operating the incentive-based advertising platform "FIX" and the data-driven advertising solution "FIXTAP."

In addition to Xiaohongshu, Douyin, and Dianping, FixUp has built an integrated marketing system linked with global media networks such as Naver, Kakao, and Google, providing integrated B2C and B2B marketing services across Asia.