Short-form Ads Featuring Customized Product Recommendations Also Introduced
On October 27, LX Hausys announced that it will launch a new advertising campaign to promote the expertise and premium value of its "LX Z:IN" brand.
The new advertising campaign features actress Jun Ji-hyun, the brand ambassador for LX Hausys, who introduces the key features and brand philosophy of LX Z:IN's main products, including windows, flooring, and wallpaper.
Through the message "Desire More with LX Z:IN," the campaign communicates the premium lifestyle pursued by LX Z:IN, as well as the brand's reliable product quality and technological excellence.
In particular, the campaign highlights the unique features of LX Z:IN products: windows that offer both a sense of openness and enhanced insulation while maintaining robust installation quality; eco-friendly flooring and wallpaper designed with family health in mind; and artificial marble that is highly resistant to stains and scratches, ensuring exceptional durability in daily life.
The campaign visually depicts the brand story-"The reason we choose to live with LX Z:IN, because we don't want to give up on anything"-by showing model Jun Ji-hyun enjoying a comfortable daily life in a luxurious space completed with LX Z:IN windows, flooring, and wallpaper.
Additionally, a series of "empathetic material advertisements" in short-form video format will be presented, recommending customized products tailored to various customer lifestyles, including newlyweds, families with children, households with pets, and homeowners.
LX Hausys plans to run this brand advertising campaign across various digital platforms, including YouTube and major social networking services (SNS), until the end of next month.
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