From Chicken to Everyday Meals... Kyochon Launches New Deli Brand 'SAUCIT'

Showcasing 34 Years of Sauce Expertise
Pilot Brand Makes Its Debut
First Directly Managed Store Opens at Kyochon Group's Pangyo Headquarters

On October 27, Kyochon F&B announced the launch of its new deli brand 'SAUCIT,' which features 'Korean-style sauces' developed using the company's proprietary sauce expertise.

'SAUCIT' is a combination of 'Sauce' and 'It's KYOCHON Difference.' This new pilot brand from Kyochon originated from an in-house idea contest.

The store has opened as a directly managed location on the first floor of Kyochon Group's Pangyo headquarters in Bundang-gu, Seongnam, Gyeonggi Province. The company plans to continuously develop its Korean-style sauce-based meal offerings by incorporating customer feedback into its menu.

Triple Red Hot Chicken Burger, Melting Cheese Mushroom Sandwich, Grilled Chicken Bowl (from left). Kyochon F&B

'SAUCIT' was created with the concept of a 'Daily Chicken Meal enjoyed with Korean-style sauce.' Starting with burgers & sandwiches, bowls, and fried items-menus that highlight Kyochon's core strengths in sauces and chicken-the brand offers convenient chicken meals that can be enjoyed casually.

The menu consists of five types of burgers & sandwiches (SAUCIT Chicken Burger, Honey Dip Chicken Burger, Triple Red Hot Chicken Burger, Fried Chicken Sandwich, Melting Cheese Mushroom Sandwich), four types of bowls (Sous-vide Chicken Bowl, Crispy Chicken Bowl, Tteokgalbi Chicken Bowl, Grilled Chicken Bowl), and two types of fried items (Whole Tenderloin, Salsal Tender). Notably, seven varieties of 'Dip & Dip Sauces'-Honey Mayo, Red Mayo, Gochujang Cream, Ssamjang Dipping Sauce, Quattro Cheese Fondue, Cheongyang Chili Chimichurri, and Herb Ranch Sauce-are available to pair with any menu item. Additionally, operational efficiency has been enhanced through the introduction of automated cooking and ordering systems such as QR ordering, unmanned pickup, and automatic fryers.

A Kyochon F&B representative stated, "SAUCIT is a brand that creatively and intuitively expresses the 'sauce' expertise Kyochon has built over 34 years," adding, "We aim to establish SAUCIT as a brand that becomes part of customers' daily lives by offering new meal experiences through the combination of sauces and chicken."