Starbucks Hits Another Record... Sales Period Extended for Black Glazed Latte and Matcha Glazed Tea Latte After 7 Million Cups Sold in One Month

5.1 Million Black Glazed Lattes Sold
1.9 Million Matcha Glazed Tea Lattes Sold

Starbucks Korea announced on the 27th that it will extend the sales period for its two beverages, the "Black Glazed Latte" and the "Matcha Glazed Tea Latte," which were launched last month and have set a new record for the highest single-season sales, by an additional month due to their popularity.

Since their release on the 19th of last month, the Black Glazed Latte and the Matcha Glazed Tea Latte have sold 5.1 million and 1.9 million cups, respectively, as of the 26th of this month, surpassing a cumulative total of 7 million cups. This translates to more than two cups sold per second, and these beverages have posted the most remarkable sales figures among the 30 or so promotional drinks introduced this year.

Black Glazed Latte, Matcha Glazed Tea Latte (from left). Starbucks

In fact, the Black Glazed Latte has sold an average of over 60 cups per store per day, surpassing the annual second-best-selling "Caffe Latte" and ranking as the second most-sold beverage after the "Caffe Americano." The Matcha Glazed Tea Latte, which was launched alongside it, also ranked fourth in overall beverage sales.

The popularity of the Matcha Glazed Tea Latte is being driven by customers in their 20s, part of the Millennials & Gen Z demographic. By age group, those in their 20s accounted for 35% of sales, the highest share, followed by those in their 30s at 32%. This contrasts with the Caffe Americano, for which only 17% of sales came from customers in their 20s during the same period.

Notably, what sets this year's popularity apart from previous years is the significant increase in customers enjoying the drinks with customizations. As influencers have shared tips on how to better enjoy the Black Glazed Latte-such as adding extra espresso shots or adjusting the amount of glazed foam and drizzle sauce-on social media, the use of customization options has risen by double digits compared to last year.

With the growing popularity of the Black Glazed Latte and Matcha Glazed Tea Latte, Starbucks has decided to extend the sales period for these beverages, which were originally scheduled to end on the 26th, by about a month until the 27th of next month.

Lee Myunghoon, head of Starbucks’ beverage team, stated, "The 'Black Glazed Latte,' affectionately nicknamed 'Beulgeulla,' has become a signature fall product and is receiving tremendous love, which led us to extend its sales period by about a month. After the extension, we also expect the Matcha Glazed Tea Latte, which uses 100% organic matcha from Jeju, to see a significant increase in sales thanks to its popularity among Millennials & Gen Z."