"Experience at the Car Playground"... Hyundai Successfully Concludes 'Mobility Playground' Event

Held Over Two Days on October 25-26
More Than 600 Gather for Hands-On Experience Event

Hyundai Motor Company successfully concluded its event by creating a 'mobility playground' for car enthusiasts and presenting a variety of experiential programs.

On October 27, Hyundai Motor Company announced that it had successfully completed the '2025 Hyundai Mobility Playground' event, which was held over two days, October 25 and 26, at the Korea Transportation Safety Authority Automobile Safety Research Institute in Hwaseong, Gyeonggi Province.

Approximately 600 participants, including automotive influencers and their subscribers, car club members, and automotive journalists, gathered for the event. They communicated with each other around the shared theme of automobiles and, in particular, directly experienced the diverse lineups of Hyundai and Genesis through exhibitions and hands-on programs.

The main programs included: ▲ 'Gymkhana,' where participants could comprehensively experience vehicle performance and driving situations, such as acceleration and sharp cornering, across various environments; and ▲ a taxi program where participants rode in high-performance Hyundai vehicles-such as the Avante N, Ioniq 5 N, and Ioniq 6 N-driven by professional drivers.

Hyundai lineup displayed at the '2025 Hyundai Mobility Playground' event venue. Provided by Hyundai Motor Company

In addition, interactive events were held, such as: ▲ 'Trunk Tetris,' a competitive challenge to see who could load the most boxes of various sizes into the Santa Fe's cargo space without damage; ▲ 'Pit Stop Challenge,' where participants quickly changed wheels as in a real pit stop; and ▲ 'Surround View Escape King,' a competition to see who could maneuver out of a designated space using the surround view function in the shortest time.

On this day, Hyundai Motor Company also provided 'before-service' for attendees, including ▲ basic performance checks ▲ maintenance consultations ▲ oil checks ▲ tire pressure and wear inspections. In addition, used car consultations were offered at the 'Hyundai Certified Used Car' booth.

A Hyundai Motor Company representative stated, "It is meaningful to have created a venue where customers who love cars can directly experience and communicate," adding, "We plan to continue expanding mobility experience events that customers can enjoy together in the future."