[Market Focus] SAMG Entertainment Soars Over 27% on Lisa's "Hachuping" Photo

The stock price of SAMG Entertainment, the producer of "TiniPing," is showing a surge of over 27% in the Korean stock market on October 24, boosted by the effect of BLACKPINK member Lisa's photo featuring Hachuping.

As of 9:28 a.m. on this day, SAMG Entertainment is trading at 65,900 won per share, up 27.22% from the previous session.

This is interpreted as a promotional effect following the release, on social media the previous day, of a photo showing Lisa, a member of the popular K-pop group BLACKPINK, using a Hachuping grip tok merchandise item from the TiniPing series.

Yonhap News Agency

Since Lisa's social media account, which has around 100 million Instagram followers, featured the product, there is growing optimism that the TiniPing series-SAMG Entertainment's main revenue source-can expand its customer base beyond young children to the global Gen Z audience. This expectation is reflected in increased buying activity.