"Koreans Are Crazy"... Pop Star Raves After Tasting 'This' on Live Broadcast [Market Focus]

As of 9:30 a.m. on October 24, shares of Dongwon Industries are trading at 47,650 won, up 8.3% from the previous day's closing price. This appears to be due to the recent live broadcast by American pop star Cardi B on her Instagram account, where she showcased herself eating Korean spicy tuna purchased from H Mart.

Cardi B Instagram.

In the video, Cardi B mixed rice and spicy tuna with mayonnaise and chili sauce, then wrapped it in seaweed before eating. She spun around in place several times, exclaiming, "Koreans are crazy," and "It's so delicious! This is a good meal!" There have been previous cases where global stars such as BTS with Buldak-bokkeum-myeon and Jjajjaroni, and BLACKPINK's Jennie with Banana Kick, showcased mukbangs, resulting in a surge in related product sales.

The manufacturer and distributor of spicy tuna is Dongwon F&B, an unlisted company. As a result, the share price of Dongwon Industries, the holding company of Dongwon Group that owns a 74.38% stake in Dongwon F&B, has been on the rise. Dongwon Industries serves as both the holding company and operator of a deep-sea tuna fishing fleet, supplying raw materials to Dongwon F&B.