Walnut Snacks, Tiger Tray, Keyring, and Celadon Cup Set Unveiled
"MU:DS X Buchang Bakery Pop-up Store" Opens on October 24 at Shinsegae Gangnam
Celadon cup sets and celadon keyrings collaboratively created by the National Museum of Korea and Buchang Bakery to commemorate the APEC 2025 Gyeongju Summit. FG
The National Museum of Korea's cultural product brand "MU:DS" is launching a limited edition in collaboration with the traditional dessert brand Buchang Bakery to commemorate the 2025 Asia-Pacific Economic Cooperation (APEC) Summit.
On October 23, the limited edition APEC collaboration between the National Museum of Korea and Buchang Bakery was released. This project brings together FG, the young company behind Buchang Bakery, and the National Museum Cultural Foundation to support the successful hosting of the APEC 2025 Gyeongju Summit.
This collaboration, which combines the cultural heritage of the National Museum of Korea with the traditional desserts of Buchang Bakery, delivers the message that "the most Korean is the most global" by blending Korea's unique aesthetics and flavors.
A pop-up store at Shinsegae Gangnam Branch held in collaboration between the National Museum of Korea and Buchang Bakery. FG
Starting on October 24, the "MU:DS X Buchang Bakery Collaboration Pop-up Store" will open at Shinsegae Department Store's Gangnam branch. Afterward, the collaboration edition will be released sequentially through Buchang Bakery's official Instagram account.
The limited edition lineup includes signature MU:DS products such as the "Smile of Silla Pouch," "Tiger Tray," "Celadon Keyring," and "Celadon Cup Set." To commemorate the collaboration, Buchang Bakery has also introduced a new fall season limited product, the "Purple Sweet Potato Walnut Snack Gift Set." Featuring the sweetness of sweet potatoes and the rich flavor of walnuts, this product will only be available during the pop-up period.
Lee Kyungwon, CEO of FG, stated, "This collaboration is not just about selling products, but about delivering a symbolic message that Korean culture and cuisine are reaching the world." He added, "It will set a new standard for K-Food, created together by tradition and modernity, as well as the public and private sectors."
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