Saero, the Leading Zero Sugar Soju, Surpasses 700 Million Bottles in Three Years

Lotte Chilsung Beverage's Zero Sugar Soju 'Saero'
Known for Its Refreshing and Smooth Taste

Launched in September 2022, Lotte Chilsung Beverage's 'Saero' is a 'zero sugar' soju that does not use fructose, setting it apart from conventional soju products with its refreshing and smooth taste. To preserve the unique flavor of soju, distilled soju was added, and the company proactively introduced nutritional labeling for alcoholic beverages.

Saero incorporates the elegant curves of Korean ceramics and vertical grooves reminiscent of water droplets flowing downward, capturing both Korean aesthetics and modern sensibilities. The use of a transparent bottle further highlights its premium and trendy image.

Saero has received positive reviews for its smooth finish and less pronounced alcoholic aroma, making it easy to drink. Thanks to word-of-mouth among consumers, cumulative sales surpassed 100 million bottles within just seven months of its launch. The upward trend continued, and by the end of July this year, just ahead of its third anniversary, cumulative sales had exceeded 700 million bottles.

Last spring, the product lineup was expanded with the introduction of 'Saero Apricot,' featuring real apricot juice, and this spring, 'Saero Kiwi,' which offers a sweet and tangy flavor with added kiwi juice. Notably, Saero Apricot won the main award in the packaging category at the 2025 iF Design Award, one of the world's top three design awards.

A Lotte Chilsung Beverage representative stated, "Having established itself as a new trend in the domestic soju market, Saero will pursue active marketing efforts to become not only the leading zero sugar soju but also the representative soju of Korea."