Shinsegae Centum City will showcase the contemporary casual brand "Hatching Room" at the Hyper Stage on Basement Level 2 of the department store until October 30.
The aim is to increase shopping satisfaction among customers in their 20s and 30s who seek diverse brand experiences by introducing Hatching Room, which has built a fan base among this demographic with its vintage workwear-inspired designs.
Special events will also be held, including a commemorative pop-up T-shirt available exclusively in-store, a 10% discount based on purchase amount, and complimentary gifts.
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