High-End "We've the Zenith" Brand with Excellent Educational Environment in the Subscription Market
Special Supply on the 20th, First-Priority Applications on the 21st, Second-Priority Applications on the 22nd
Convenience and Future Value in Housing for the 30s and 40s Generation
On October 17, the model home for "Doosan We've the Zenith Gumi" will open in Gumi, North Gyeongsang Province.
This development is drawing attention as the first high-end branded residential complex in Gumi. By adopting Doosan Construction's "We've the Zenith" high-end brand, the project fully embodies its symbolic value.
The complex features landmark rooftop structures, curtain wall look designs, and Zenith's unique brand signature patterns applied to the building exteriors and entrance gates (in select buildings), maximizing the premium appearance. Through these elements, the complex aims to establish an overwhelming presence as a high-end residential development.
One of the key strengths of the complex is the elementary school located directly in front of the site.
Songjeong Elementary School and Songjeong Girls' Middle School are situated right next to the complex, while Gwangpyeong Middle School and Geumo High School are also nearby, making it a prime location for families focused on education. The proximity to Gumi City Central Library and various private academies also adds convenience, making this complex highly attractive to parents with school-aged children.
In particular, the core commercial district of Songjeong-dong, three large supermarkets (Lotte Mart, E-Mart, and Homeplus), as well as banks, cafes, and other neighborhood amenities are clustered nearby, allowing residents to easily access shopping, financial services, and leisure activities.
Additionally, the complex offers excellent access to public offices such as Gumi City Hall, CHA Hospital, and the Culture & Arts Center, making it highly convenient for residents who have administrative or cultural needs.
In front of the complex, residents will find a variety of sports facilities, including Gumi Citizen Stadium, the auxiliary stadium, and the Gumi Integrated Sports Center, supporting a healthy lifestyle. The presence of Central Neighborhood Park and other green spaces further enhances the quality of living for residents by providing a pleasant natural environment.
"Doosan We've the Zenith Gumi" will consist of nine buildings, ranging from three basement levels to a maximum of 39 above-ground floors, with a total of 1,372 units.
Of these, 403 units will be offered for general sale: 26 units of 59 square meters, 8 units of 74 square meters (Type A), 4 units of 74 square meters (Type B), 184 units of 84 square meters (Type A), 113 units of 84 square meters (Type B), 64 units of 108 square meters, and 4 units of 152 square meters (Type P).
The sales process will begin with special supply on Monday, October 20, followed by first-priority applications on Tuesday, October 21, and second-priority applications on Wednesday, October 22.
The announcement of successful applicants is scheduled for Tuesday, October 28, and formal contracts will be conducted over three days from Monday, November 10 to Wednesday, November 12.
"Doosan We've the Zenith Gumi" is attracting attention with its exceptional contract terms, designed to ease the financial burden for buyers.
In addition to interest-free interim payments, the complex offers a flat-rate down payment system: 10 million won (first installment) and 5% of the total contract amount, further reducing the financial burden for prospective residents. Moreover, there are no resale restrictions, no re-winning restrictions, and no mandatory residency period, making the complex appealing to both end-users and investors.
Recently, the 30s and 40s age groups have emerged as the main buyers in the housing market, drawing increased attention to their criteria for choosing a home.
Given that a significant portion of this demographic has school-aged children, an excellent educational environment is becoming a major factor in residential decisions. Therefore, the 30s and 40s age group planning to purchase a home should pay close attention to "Doosan We've the Zenith Gumi" being offered in Gumi, North Gyeongsang Province.
According to an analysis of subscription winners by the Korea Real Estate Board, from January to August this year, 80.55% (38,746 out of 48,100) of successful applicants nationwide were in their 30s and 40s. This represents a 2.84% increase compared to the same period last year, demonstrating that the 30s and 40s age group has become the core of the subscription market. Notably, the proportion of winners aged 30 or younger increased by 4.1% year-on-year, indicating a growing interest among younger generations in home ownership.
As the 30s and 40s age group emerges as the primary demand segment in the housing market, the importance of the "educational environment" is rising.
This is due to the generational characteristics of the 30s and 40s, which include many newlyweds planning to have children and households with school-aged children. The "2025 Real Estate Trend Survey," jointly conducted earlier this year by Heerim Architects & Planners, R2 Korea Real Estate Investment Advisory, and Gallup Korea, supports this trend.
In the survey, the proportion of respondents who cited "excellent conditions for children's education" as a key factor in choosing a home increased by 9.3% compared to the previous year. This suggests that, beyond simple transportation or convenience, parents' concerns for their children's education and safe growth are having a significant impact on residential choices.
As the 30s and 40s age group continues to lead the subscription market, the "educational environment" is becoming a core criterion in their housing decisions, suggesting that residential complexes located near schools are likely to be highly sought after in the future.
An expert in the real estate industry stated, "The 30s and 40s age group shows a practical tendency to value not only residential convenience and future value but also investment in their children's education," adding, "Given their high proportion in the subscription market, it is worth paying attention to new complexes with excellent educational conditions, such as proximity to schools."
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