Cashwalk's "Cashtalk" Doubles Monthly Active Users

Nudge Healthcare's health management app "Cashwalk" is rapidly expanding beyond a walking-based reward app to become a social health community platform, as its messenger and community service "Cashtalk" demonstrates fast growth.

According to Nudge Healthcare on October 16, 2025, Cashtalk's monthly active users (MAU) as of September 2025 surged by approximately 109% compared to the same period last year. During the same period, daily active users (DAU) also increased by about 42%, marking a notable upward trend. Cashtalk is evolving from a simple health management app into a space where users can freely communicate and network based on shared interests.

Within the Cashwalk app, Cashtalk allows users to become friends and exchange up to 10,000 "Lucky Cash" points. In addition to cash, users can send regular messages, enabling them to not only track their steps but also walk together, communicate, and share healthy habits.

By linking with KakaoTalk, users can easily add friends who use Cashwalk to Cashtalk, and connecting social media accounts allows them to receive friend recommendations who also use Cashwalk. Not only real-life friends and acquaintances but also other Cashtalk users are recommended, helping to broaden users' networks.

Nudge Healthcare emphasizes that Cashtalk's activation is a strategic achievement that goes beyond simply increasing user numbers, as it boosts user engagement and repeat visits. In fact, community interactions through Cashtalk naturally increase participation in walking activities, extend in-app time, and contribute to the overall growth of the Cashwalk platform ecosystem.

Recently, official channels for various services within Cashwalk have been introduced to Cashtalk, allowing users to quickly access a wide range of information.

Song Seungkeun, CEO of Nudge Healthcare, stated, "Cashtalk is establishing itself as a healthy network space where users can encourage and motivate each other by combining health management with communication. Moving forward, Cashwalk will continue to develop into a social health community platform that expands its community into everyday life, enabling users to enjoy participating and managing their health together, beyond just being a simple reward-based app."