Hyundai Marine & Fire Insurance Marks 70th Anniversary: "Pioneering the Future with 10 Million Customers"

On October 16, Hyundai Marine & Fire Insurance announced its ambition to prepare for a new future as an insurance company pursuing sustainable growth toward becoming a centennial enterprise, in celebration of its 70th anniversary on October 17.

Since its founding in 1955 as the nation’s first specialized marine insurance company, Hyundai Marine & Fire Insurance has prioritized customer satisfaction management and has stood by its customers across a wide range of areas throughout their lives, including fire, automobile, health, and children’s insurance. Over its 70-year journey, more than 10 million customers have been with Hyundai Marine & Fire Insurance. In the field of children’s insurance, it has established itself as a leading company with a unique position.

A scene from Hyundai Marine & Fire Insurance's TV commercial for the '70th Anniversary Customer Appreciation' campaign launched last month. Hyundai Marine & Fire Insurance

Now looking toward its 100th year, Hyundai Marine & Fire Insurance has focused on children and adolescents to become an insurance company driving sustainable growth as a pillar of the social safety net. Its flagship product, the 'Good & Good Children’s Insurance,' which is the top children’s insurance product in Korea, pioneered the children’s insurance sector and holds the titles of being the first, longest-running, and most popular product in the country. Launched in 2004, it continues to be sold under the same name. Seven out of ten newborns are enrolled in this product, which has accompanied children and adolescents for over 20 years.

In the area of social contribution, the company has also worked to support the healthy growth of children and adolescents. The 'Imaeum Project,' introduced in celebration of the 70th anniversary, is a social contribution program worth 30 billion won that encompasses all of Hyundai Marine & Fire Insurance’s experience in social responsibility. The project consists of the 'Imaeum Exploration Team,' which seeks early intervention solutions for children with developmental delays and disabilities, and the 'Imaeum Playground,' which creates community spaces for caregivers in collaboration with local communities. The project embodies Hyundai Marine & Fire Insurance’s commitment to children, adolescents, caregivers, and ultimately, to building a sustainable society.

To overcome the limitations of the domestic market and secure sustainable growth engines, the company has also actively expanded overseas. Currently, it conducts global business activities in Japan, the United States, China, Singapore, Vietnam, and other regions. In the case of its Japan branch, it began operations in 1976 as the first Korean insurance company to do so in Japan. As the only non-life insurance company operating in Japan, it has established itself as a solid insurance provider in the Japanese market, leveraging its accumulated know-how and experience.

Lee Seokhyun, CEO of Hyundai Marine & Fire Insurance, said, “We are grateful for the support over the past 70 years. We will strive even harder to become the most reliable lifelong partner for our customers and a trusted company that fulfills its social responsibilities to customers and society.”