Interbrand Global Top 100 Brands
Brand Value Up 72% Over the Past Five Years
The brand value of Hyundai Motor Company has been found to reach 24.6 billion US dollars, equivalent to 35 trillion Korean won.
According to the "2025 Global Top 100 Brands" announced by global brand consulting firm Interbrand, Hyundai Motor Company recorded a brand value of 24.6 billion US dollars, ranking 30th overall among global brands.
Having first entered the global top 100 brands in 2005, Hyundai Motor Company has achieved the remarkable feat of increasing its brand value for 16 consecutive years from 2010 through this year.
This year, while other automotive brands recorded low brand value growth rates, Hyundai Motor Company achieved approximately 72% brand value growth over the past five years and grew by about 7% compared to the previous year, maintaining its position within the global top 30 brands for the second consecutive year.
Interbrand commented, "Hyundai Motor Company has continuously launched hybrid models alongside expanding its electric vehicle lineup to provide customers with the vehicles they need, and has broadened relationships with global consumers through region-specific marketing initiatives. Not only in the United States and Europe, but also in emerging markets, the company has steadily expanded its brand influence, so continued brand value growth is expected in the future."
Last year, Hyundai Motor Company achieved record-high sales, and in particular, set a milestone by surpassing 100 million cumulative vehicle production 57 years after its founding in 1967. This year, with the completion of the dedicated electric vehicle plant Meta Plant America (HMGMA) in Georgia, United States, the company expanded its global production capabilities equipped with advanced manufacturing innovation technologies and further solidified its position in key sales regions.
In April, at the "2025 World Car Awards," the Casper Electric (locally known as Inster) was named "World Electric Car of the Year," demonstrating outstanding product competitiveness. In June, seven Hyundai models received the highest ratings in crash tests announced by the Insurance Institute for Highway Safety (IIHS) in the United States, earning high marks for safety as well.
In February, Hyundai launched its first electrified flagship SUV model, the Ioniq 9, and at the "2025 Seoul Mobility Show" held in April, unveiled "The All-New Nexo" for the first time in the world. Through this expansion of its electric vehicle lineup, the company has been making proactive efforts to overcome the electrification transition chasm (a temporary stagnation in demand).
Jose Munoz, President and CEO of Hyundai Motor Company, said, "We are proud that the efficient operational capabilities established in Korea have greatly contributed to our global market expansion," adding, "We will continue to realize our vision of 'Progress for Humanity' and grow into a brand that customers can trust even more."
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