Interbrand Ranks Samsung as No. 5 in Global Top 100 Brands
Brand Value Estimated at $90.5 Billion
Only Asian Company in the Global Top 5 Since 2020
Strengthening AI Competitiveness Across All Business Divisions
Pursuing a Customer-Centric Brand Strategy
On October 15 (local time), Samsung Electronics ranked fifth in the "2025 Global Top 100 Brands" announced by Interbrand, a U.S.-based global brand consulting firm, maintaining its position in the "Top 5" for the sixth consecutive year. The firm estimated Samsung Electronics' brand value at $90.5 billion.
As a result, Samsung Electronics has continued to uphold its status as the only Asian company among the world's top five brands since 2020.
Interbrand evaluates brand value annually through a comprehensive analysis of a company's financial performance and outlook, the influence of the brand on purchasing decisions, and brand competitiveness (including consumer empathy and engagement, brand strategy, differentiation, consistency, reliability, and more). This is the longest-running and most recognized global brand value assessment in the world.
Regarding Samsung Electronics, Interbrand cited the company's AI competitiveness across all business divisions, the provision of an AI home experience spanning all products, focused investment in AI-related semiconductors, and the execution of a customer-centric brand strategy as positive factors.
In practice, under its vision of "Innovation for All," Samsung Electronics is focusing all its business efforts on expanding differentiated AI experiences to more customers. In the mobile sector, the company is further innovating "Galaxy AI" to solidify its leadership in AI and is leading the popularization of AI by aiming to implement "Galaxy AI" in a total of 400 million devices by the end of this year.
For TVs and home appliances, Samsung Electronics has strengthened its AI competitiveness by applying optimized AI technologies such as Vision AI and Bespoke AI to new products in each category. In addition, the company offers more personalized AI experiences through open collaboration with various partners and provides industry-leading security with its "Samsung Knox" technology. Furthermore, Samsung Electronics is pursuing sustainable innovation by enhancing the accessibility of its products and services and effectively managing energy use through high-efficiency products and SmartThings integration.
The Device Solutions (DS) division, which is responsible for the semiconductor business, is actively responding to diverse AI demands-including cloud AI, on-device AI, and physical AI-by delivering differentiated products such as high-bandwidth memory (HBM), high-capacity DDR5, LPDDR5x, and GDDR7.
Lee Wonjin, President and Head of Global Marketing at Samsung Electronics, stated, "Samsung Electronics is doing its utmost to enable more customers to experience AI in their daily lives through AI innovation and open collaboration," adding, "We will continue to develop diverse values that customers need, such as health and safety, and grow into an even more beloved brand."
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