The engine oil brand 'S-OIL 7' from S-OIL TotalEnergies Lubricants participated in the motorsports festival '2025 Peaches Run Universe' held on October 12, 2025, and engaged directly with visitors at the event.
The mascot of the engine oil brand 'S-OIL 7', 'Gudoil Seven', is interacting with the audience at the Peaches Run Universe.
Peaches Run Universe is an event hosted by the automotive culture-based lifestyle brand Peaches, with the main attraction being a demonstration run of an F1 (Formula One) racing car, the world's largest sports show. The event received an enthusiastic response even during the pre-sale period.
On the day of the event, approximately 30,000 motorsports fans visited the venue, where a variety of performances and exhibitions, including an F1 car demo run, captured the attention of attendees.
On this day, S-OIL 7 naturally promoted its brand through banners and live broadcast advertisements displayed throughout the venue. In particular, the engine oil mascot 'Gudoil Seven' actively engaged with visitors by greeting them and posing for photos, generating significant interest through these on-site activities.
S-OIL 7 is already a sponsor of One Racing Team, which competes in the Super 6000 class of the Superrace Championship, Korea's premier motorsports competition. This event was also seen as an extension of its communication strategy linked to motorsports, serving as an opportunity to broaden its connection with racing fans and enhance brand affinity.
Olivier Bellion, CEO of S-OIL TotalEnergies Lubricants, stated, "It was a meaningful opportunity to connect closely with fans who love motorsports," and added, "We will continue to communicate more closely with customers through various marketing activities and consistently promote the performance value of S-OIL 7."
S-OIL TotalEnergies Lubricants Co., Ltd is a leading domestic lubricants company, jointly established by S-OIL, the world's second-largest producer of base oil by single process, and TotalEnergies, a global integrated energy company. The company produces and sells high-quality lubricant products centered on its two major brands, 'S-OIL 7' and 'Quartz.'
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