Featuring Office Workers, Freelancers, Sole Proprietors, and Professionals as Advertisement Models
Fintech company Finda announced on the 14th that it is launching a new brand campaign, "Find at Finda."
Finda operates the Finda application service, the largest loan comparison platform in the industry, partnering with 88 financial institutions. The company has been recommending customized loan products for a wide range of customers based on occupation, credit, income, and more. The cumulative amount of loan brokerage has reached 13 trillion won.
The new campaign video highlights Finda's strengths. The main model displays an expression that instantly relieves the frustration of loan seekers who struggle with loan terms that change depending on individual circumstances, available financial institution products, and macro interest rate trends. The message is clear: you can find the loan you want at Finda.
The people surrounding the main model include office workers, professionals such as flight attendants and chefs, and platform workers. The campaign emphasizes that anyone with income can find the loan they want. Among Finda app users, 50% are thin filers, including sole proprietors, freelancers, and those with other types of income who have limited financial histories.
Han Seojin, Chief Marketing Officer (CMO) of Finda, stated, "We wanted to convey the message that Finda solves the concerns of customers who are unable to find the loan products they want due to loan regulations." Han added, "We aimed to capture both the style and fun of financial advertising, while expressing our hope that customers will find the perfect product among more than 400 loan offerings."
To celebrate the campaign launch, Finda is running an interest support promotion. From today until the 31st, customers who take out a loan through the Finda app will receive up to 5% support on their first month's loan interest.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
