Euljiro 4-ga Station to Be Renamed as "K Bank Station"

To Be Co-Named "Euljiro 4-ga (K Bank)" Starting in December
Brand Exposure Planned on Subway Signs and Announcements
Leveraging "Hipjiro" Symbolism to Boost Brand Awareness and Affinity

K Bank announced on October 14 that it has signed a station naming rights agreement with Seoul Metro for Euljiro 4-ga Station, marking the first such contract by an internet bank.

Under this agreement, starting in December, Euljiro 4-ga Station will be co-named as "Euljiro 4-ga (K Bank)" and the new name will appear on various transportation media, including subway signs, train announcements, and route maps. The contract period is three years, running until the end of 2028.

Through this station naming, subway passengers are expected to naturally encounter K Bank, which is anticipated to increase brand awareness and affinity.

K Bank plans to leverage the symbolic significance of the Euljiro area, where its headquarters are located, to raise public recognition and strengthen its corporate image.

Euljiro is a central business district in downtown Seoul, densely populated with financial institutions and major corporate headquarters. It is also known by the nickname "Hipjiro" and is a vibrant area frequented by young people and office workers. In particular, Euljiro 4-ga Station is a major transfer hub where Lines 2 and 5 intersect, attracting a high volume of foot traffic.

In addition to the station naming, K Bank is the only internet bank to operate its own branded ATMs, thereby expanding its offline touchpoints with customers.

Currently, K Bank has installed ATMs at 45 Seoul subway stations, providing key financial services such as deposits and withdrawals to enhance customer accessibility. The ATMs feature a stylish mini-cafe concept design and advanced display technology, delivering a youthful and innovative brand image befitting an internet bank.

A K Bank representative stated, "By co-naming the station in Euljiro, an area full of youthful energy and vibrancy, we have further strengthened our fresh and sophisticated image as an internet bank. We will continue to pursue various initiatives so that customers can naturally experience K Bank in their everyday lives."