Hoengseong Culture and Tourism Foundation to Open the 21st Hoengseong Hanwoo Festival on October 22
Star Singers Including Park Seojin, Jang Minho, Ahn Sunghoon, Enok, and Oh Yujin to Perform
"Drone Art Show" to Feature Drone Performances, Media Art, Music, and Lighting
The Hoengseong Culture and Tourism Foundation in Gangwon Province (CEO Lee Jaesung) announced on October 13 that the 21st Hoengseong Hanwoo Festival, Korea's leading Hanwoo beef festival, will be held for five days from October 22 to 26 at the Seomgang riverside area in Hoengseong County.
Celebrating its 21st anniversary, this year's festival is attempting another transformation under the slogan "Elegant Rest with Hanwoo" and the theme "Stories of Hanwoo Raised Healthily in Hoengseong's Pristine Nature."
This year, the festival has been designed as a "universal festival," integrating a generationally inclusive event that harmonizes tradition and modernity, a barrier-free festival for the socially disadvantaged, and a regional co-prosperity festival that will satisfy both local residents and outside visitors.
After relocating back to the Seomgang riverside for its 20th anniversary last year, the Hoengseong Hanwoo Festival will this year feature a total of 15 programs across three themes: food, culture and arts, and hands-on experiences. The festival will retain the strengths of previous editions while incorporating new programs that reflect the latest trends, transforming the venue into a fresh and exciting space.
The signature food program, "Hoengseong Hanwoo Grill," will involve all three local livestock organizations (Hoengseong Hanwoo Nonghyup Distribution Project Group, Hoengseong Livestock Cooperative, and Hoengseong Hanwoo Cooperative). It will be set up as the largest zone at the festival, measuring approximately 200 meters and offering a total of 2,000 seats, greatly enhancing visitor convenience. In addition, a local food zone, F&B zone, and performances by local arts groups will encourage participation from more than 600 local residents. The sale of agricultural specialties and regional foods from Hoengseong is also expected to contribute to revitalizing the local economy.
Facilities and programs for families and children, such as the "Kids Ground Zone," "Eco Ranch," "Fringe Busking," and "Folk Busking," have been significantly expanded. Many changes will also be made to rest areas and spatial design elements to maximize visitor comfort.
Another highlight is the introduction of new content. The newly revamped Hanwoori character will be featured in a Hanwoori object-themed zone, and the "Hanwoori Popup Store" will be a complex art popup zone with vibrant colors, trendy exhibitions, and a goods shop. The "Hanwoori Folk Village," designed as a traditional folk village with professional actor NPCs, will offer interactive folk experiences. The "Seonsang Fantasia Light Show," using the Seomgang riverside and Yongbawi Rock, will illuminate the river with hundreds of lighted boats, promising to be a major attraction.
In addition, performances by local cultural and arts groups will be accompanied by the "Elegant Music Festa," featuring top Korean singers such as Park Seojin, Jang Minho, Park Jihyun, Lee Seokhoon, Jeokjae, Kim Heejae, Ahn Sunghoon, Enok, Hwang Yoonseong, and Oh Yujin. Another major highlight will be the "Drone Art Show," which will combine more than 300 drones, media art, music, and lighting.
Kim Sangmin, head of the festival operations team at the Hoengseong Culture and Tourism Foundation, stated, "This will be the best festival to enjoy the finest food and a variety of cultural and experiential content in pristine nature. I hope you will visit the Hoengseong Hanwoo Festival this late autumn, enjoy the beautiful atmosphere, and make comfortable and joyful memories."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
