Mayor Minho Choi: "Sejong Hanwoo's Grade 1 or Higher Rate Is the Highest in the Nation"

Aiming for Nationwide Recognition with the Sejong Hanwoo Joint Brand

Minho Choi, Mayor of Sejong City, is speaking at the Sejong Hanwoo Brand Vision Declaration Ceremony. / Photo by Animal Policy Division

Sejong City has organized an event to widely promote the excellence and value of local Hanwoo beef, and to share the vision of a Hanwoo brand created together by citizens and farmers.

The "Sejong Hanwoo Brand Vision Declaration Ceremony," held on the main stage of Sejong Lake Park on the 11th, allowed participants to directly experience the taste and quality of Sejong Hanwoo, and to discuss future directions for enhancing the competitiveness of Sejong Hanwoo.

More than 200 people attended the event, including Mayor Minho Choi, Chairman Lim Chaeseong and members of the Sejong City Council, producer groups, consumer organizations, and citizens, to celebrate the launch of the region's representative Hanwoo brand.

During the ceremony, the brand name "Sejong Hanwoo Daewang," created through a public contest, and the character "Tuppuli" were officially unveiled. An artistic calligraphy performance expressing the vision of Sejong Hanwoo was also presented. After the declaration ceremony, a Sejong Hanwoo promotional meeting was held at the City Symbol Plaza, attended by Mayor Minho Choi, representatives of Hanwoo restaurants, and officials from the Hanwoo Association.

Starting with the vision declaration, the city plans to foster "Sejong Hanwoo Daewang" as a high-quality brand with nationwide recognition by strengthening production and quality, improving distribution structures, and expanding promotion and marketing.

In particular, since the rate of Sejong Hanwoo achieving grade 1 or higher is highly competitive compared to other national brands, the city aims to increase consumer trust through joint branding efforts.

Mayor Choi stated, "The rate of Sejong Hanwoo achieving grade 1 or higher is 78.6%, which surpasses the national average and represents the highest level of taste and quality in the country. We will do our utmost to ensure that Sejong Hanwoo Daewang, named after King Sejong, firmly establishes itself as Korea's representative Hanwoo brand."