GITC Side Event to Be Held in Gyeongju
LG Household & Health Care to Provide 96,000 Bottles of Water
LG Uplus to Offer Free Wi-Fi
LG is making every effort to support the successful hosting of the "2025 APEC Summit (APEC 2025 KOREA)," which will be held in Gyeongju at the end of this month.
Since September 30, LG has been running APEC-themed wrapping advertisements on 70 city buses in Gyeongju, which accounts for about half of the city’s bus fleet. These wrapped buses travel throughout the city, including major landmarks such as Cheomseongdae, Cheonmachong, Hwangnidan-gil, and Donggung Palace and Wolji Pond, serving as "mobile APEC ambassadors."
Promotional video for the 2025 APEC Summit screening on the LG electronic billboard in New York Times Square. LG Corporation.
At the end of August, LG became the first private company to sign a "Memorandum of Understanding (MOU) for Promotional Cooperation on the APEC Summit" with the 2025 APEC Summit Preparation Committee, and has since been actively promoting the event both domestically and internationally. LG is currently broadcasting the official APEC promotional video, produced by the Preparation Committee, on seven large electronic billboards located in high-traffic areas of Seoul, including Gwanghwamun, City Hall, Myeong-dong, Hongdae Station, COEX in Gangnam, and the Parnas Hotel. The same video is also being shown on large billboards at global landmarks such as Times Square in New York and Piccadilly Circus in London, helping to raise awareness of the APEC Summit taking place in Gyeongju. Since the end of last month, this video has also been screened on the electronic billboard at KTX Gyeongju Station.
LG’s various affiliates also plan to support the successful hosting of APEC through a range of activities that leverage their business capabilities. LG Corporation and LG Electronics will host the "2025 Global IT Challenge for Youth with Disabilities (GITC)," an official APEC side event. This international IT competition aims to improve digital literacy among youth with disabilities, helping to lay the foundation for their future education, employment, and social participation. It is the only APEC side event focused on people with disabilities. Since 2011, GITC has been held in various countries with support from the Ministry of Health and Welfare, LG Corporation, and LG Electronics, attracting more than 4,500 participants from 40 countries to date.
LG Household & Health Care will participate as an official APEC sponsor and plans to provide 96,000 bottles of "Ullim Water," the first bottled spring water from Ulleungdo, during the APEC event. LG Uplus will prepare for large crowds by installing additional communication equipment at major facilities throughout Gyeongju and operating a dedicated control center. In addition, free public Wi-Fi will be installed at key venues such as Hwangnyongwon, the main location for the "APEC CEO Summit 2025," and mobile base stations will be deployed near Yeongildae Beach in Pohang, where the APEC commemorative fireworks show will be held, to ensure a high-quality network environment.
An LG representative stated, "The 2025 APEC Summit is a great opportunity to promote LG to leaders and distinguished guests from around the world," adding, "We will continue to engage in a variety of activities to help ensure the successful hosting of APEC."
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