Kalphabets by Broadcasters Tyler and Nidhi Launches at Kyobo Book Centre Sejong on Hangul Day

Co-founders Tyler Rash, a broadcaster from the United States, and Nidhi Agrawal, an entrepreneur from India, are introducing Korean snacks. Sweek

Sweek, the company behind the Hangul-shaped snack brand "Kalphabets," announced on October 9 that it has opened a store at Kyobo Book Centre's Sejong branch to celebrate Hangul Day.

Kalphabets has maintained ongoing communication with Kyobo Book Centre since the brand's early days. Co-founders Tyler Rash, a broadcaster from the United States, and Nidhi Agrawal, an entrepreneur from India, expressed their excitement, saying, "We are delighted that our Hangul-inspired snacks can now be enjoyed with readers at Kyobo Book Centre's Sejong branch," and added, "We hope to share the meaningful taste and joy of Hangul with even more people."

According to the company, consumer response has also been positive. A company representative stated, "With our entry into the Sejong branch of Kyobo Book Centre, following our presence in various distribution channels such as Emart, Coupang, and Kurly, the growth and brand value of Kalphabets have been reaffirmed," and added, "We look forward to seeing Kalphabets available in other bookstores and cultural spaces in the future."