Uiseong Jinssal "Miso Jinpum" Selected as President's First Chuseok Gift

Uiseong Rice Elevates the Prestige of Holiday Dining
Brand Value Spreads Nationwide

Uiseong County (Governor Kim Jusu) announced on September 24 that its flagship rice brand "Uiseong Jinssal (Miso Jinpum)" has been officially selected as the first Chuseok gift since the President's inauguration.

Expecting to Further Enhance the Brand Value of Uiseong Jinssal and Revitalize the Local Economy

"Miso Jinpum" is renowned for its clear and translucent grains, as well as its low protein content, which results in excellent taste. Its mild yet savory flavor has broadened its consumer base from middle-aged and older adults to younger generations, thereby strengthening its market competitiveness.

Uiseong County has consistently maintained the quality of "Uiseong Jinssal" by adhering to strict production and processing systems based on brand rice management standards. It has already been selected as one of the six outstanding brand rices in North Gyeongsang Province, and more recently, has significantly improved consumer accessibility through the expansion of online distribution channels and active marketing.

Governor Kim Jusu stated, "It is a great honor that Uiseong rice has been chosen as the President's first Chuseok gift," adding, "We will use this achievement as an opportunity to promote the excellence of Uiseong rice nationwide and contribute to increasing farmers' income and revitalizing the local economy."

The county plans to further enhance consumer trust by managing protein content and upgrading quality, thereby elevating the brand value of "Uiseong Jinssal" even further.

Uiseong rice, now included on the President's gift list, represents more than just an agricultural product; it symbolizes the pride of the region.

The achievements of "Miso Jinpum" demonstrate that agriculture remains a fundamental industry supporting national competitiveness.

This case is expected to not only boost the morale of local farmers but also remind consumers across the country of the value of domestically produced rice.

This content was produced with the assistance of AI translation services.