Coffee for Purchases Over 30,000 Won, Meal Voucher for 100,000 Won... Daegu Donga Shopping Center and Yeommae Market Companion Festival

E-Land Retail's Donga Shopping Center, a key branch in the Daegu-Gyeongbuk region, announced that it will host the "1st Yeommae Market Companion Festival with Donga Shopping Center" from September 26 to 28, between 11 a.m. and 5 p.m. each day. The event will link Yeommae Market and Donga Shopping Center, aiming to contribute to the local community by fostering mutual growth with small business owners.

This event is organized and hosted by Jung-gu District Office of Daegu and the Yeommae Market Merchants' Association, with sponsorship from Donga Shopping Center. The center will support the event by donating 300 shopping bags to Yeommae Market, providing free promotional space on the seventh-floor electronic billboard, and allocating part of its premises as the event venue. During the festival, visitors who present both a Yeommae Market receipt and a Donga Shopping Center receipt for purchases over 30,000 won will receive two The Cafe coffee coupons, limited to the first 100 people. Those who present a Yeommae Market receipt and a Donga Shopping Center receipt for purchases over 100,000 won will receive a Bangung meal voucher for two, limited to the first 50 people.

E-Land Retail is donating 13 million won to create a warm Daegu Jung-gu.

Ko Jaeun, Regional Director of Daegu-Gyeongbuk at E-Land Retail (and Branch Manager of Donga Shopping Center), stated, "We decided to sponsor this festival as part of our social contribution initiatives for mutual growth with the local community, based on our group’s management philosophy and with the hope of providing some hope and strength to local small business owners facing economic difficulties." He added, "Through this event, we hope not only to bring new joy and vitality to local small business owners and residents, but also to create opportunities for sharing new and diverse cultural experiences together."

Key events include "MC Hong Geumpyo & Park Seoyeon's Yeommae Market Deep Dive," where local professional MCs Hong Geumpyo and Park Seoyeon will introduce stores and products in Yeommae Market, interview key figures, citizens, and small business owners, and enjoy busking performances held in the market. Other activities include participating in the festival roulette event, introducing Yeommae Market special hot deals, joining the Yeommae Market KakaoTalk quiz and story submission event, and the "Play, Eat, Shop, and Enjoy! Yeommae Market Real Vlog!" event.

After acquiring Donga Department Store, a leading distributor in Daegu-Gyeongbuk, in 2010, E-Land Retail has focused its efforts on social contribution projects for regional coexistence. Guided by the group’s management philosophy that "a company must generate profits and use those profits properly," the company has pledged to return 10% of its annual net profit to society through welfare projects in the Daegu-Gyeongbuk region, consistently upholding its commitment to grow together with the local community.

E-Land Retail, representing the Daegu-Gyeongbuk region within E-Land Group, has organized volunteer groups and made every effort to promote volunteer activities as part of its social contribution initiatives. These efforts include the "Love Shopping Bag" campaign, which delivers essential goods to underprivileged groups each month, as well as regular visits to local social welfare facilities to provide cleaning, bathing, and goods delivery services.

E-Land Retail is conducting volunteer activities for making kimchi for kimjang.

Additionally, to directly support neighbors in need during winter and the year-end season, the company has conducted annual volunteer activities such as kimchi-making and coal briquette sharing through the "Daily Life Recovery with E-Land Welfare Foundation" program. Before acquiring Donga Department Store, E-Land Retail was also the first to arrive at the scene of the 2003 Daegu subway fire, providing 1 billion won in support.

After the acquisition, following the fire at Paldal New Market on January 16, 2016, E-Land Retail donated 100 million won to assist affected merchants facing financial and psychological hardship. The company also provided a 100 million won donation to Daegu City and the Daegu Social Welfare Council after the Seomun Market fire on November 30, 2016.

On December 7, 2022, E-Land Retail was awarded the Prime Minister's Commendation at the Daegu Volunteer Conference, hosted by Daegu City, in recognition of 13 years of continuous social contribution activities, including sharing love with neighbors in need who have been marginalized since 2010.