AI Analysis of Advertising Proportion and Comment Reactions
Featuring announced on September 22 that it has carried out a major update to enhance its content artificial intelligence (AI) analysis capabilities.
Featuring's advertising content analysis service automatically collects and analyzes advertising content posted by influencers over the past three months using AI, providing advertisers with key metrics. This service helps advertisers understand the advertising influence of influencers and supports strategic decision-making during campaign planning stages.
Featuring has conducted a major update to enhance its AI analysis capabilities for advertising content. Featuring
With this update, companies and brands can now comprehensively review not only basic indicators such as the number of followers, likes, and comments, but also the proportion of advertisements among all posts, the frequency of advertising uploads, positive and negative comment reactions to advertised products, and performance comparisons between regular and advertising posts. This enables an objective evaluation of influencer collaboration suitability.
It is also possible to check the list of brands that influencers have previously collaborated with for advertising, as well as similar influencers who are presumed to have worked with specific brands. Through this, marketing managers can quickly grasp advertising cases of competitors and related product categories, as well as potential influencer partners, making it a key reference for systematic advertising performance forecasting.
Featuring plans to focus on developing advanced technologies for refining analysis data, including improving data preprocessing efficiency, extracting estimated collaboration brands, and searching for similar brands.
Jang Jihoon, CEO of Featuring, stated, "We will continue to actively support the substantial growth of our clients with Featuring's unique, differentiated social data insights."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
